1. [Home](https://www.ticketinghub.com/) 2. [Case studies](https://www.ticketinghub.com/case-studies) 3. Zip Now # Zip Now London filled off-peak seats and simplified bookings Zip Now London needed more bookings outside peak season and a smoother guest journey. TicketingHub’s widget, dynamic pricing, and digital waivers helped them sell more online and spend less time on admin. [Ask ChatGPT](https://chatgpt.com/?q=Tell%20me%20about%3A%20Zip%20Now%20London%20filled%20off-peak%20seats%20and%20simplified%20bookings) [Ask Perplexity](https://www.perplexity.ai/search?q=Tell%20me%20about%3A%20Zip%20Now%20London%20filled%20off-peak%20seats%20and%20simplified%20bookings) [Ask Claude](https://claude.ai/new?q=Tell%20me%20about%3A%20Zip%20Now%20London%20filled%20off-peak%20seats%20and%20simplified%20bookings) [Ask Gemini](https://gemini.google.com/app?q=Tell%20me%20about%3A%20Zip%20Now%20London%20filled%20off-peak%20seats%20and%20simplified%20bookings) [Ask Grok](https://x.com/i/grok?text=Tell%20me%20about%3A%20Zip%20Now%20London%20filled%20off-peak%20seats%20and%20simplified%20bookings) - 100% Waivers signed online before visit - 50% Flagship off-peak promotion - 1 System for bookings, pricing & payments see the london view when you zip with zip now Zip Now London runs a city zipline experience for visitors and locals. Off-peak days were hard to sell, and the team wanted fewer bottlenecks at check-in and less paper on site. The setting is part of the appeal: a zip wire strung over a park in central London, giving riders a fast pass above the treetops with the city skyline in view. It is also part of the operational challenge — an open-air, seasonal attraction lives and dies by how well it fills its calendar. At a glance\ Location: London, UK\ Industry: Zipline / outdoor experience\ Focus: More online sales in quiet periods, simpler operations, better guest flow ## The challenge Before standardising on TicketingHub, Zip Now London had to: - Grow online ticket sales for the zipline without overloading staff. - Smooth demand across the week and season—not only busy weekends. - Move guests through check-in faster, including waivers, without a pile of paperwork at the window. Part of this is simply the shape of the product. A city zip wire is a seasonal, capacity-bound attraction: a fixed number of slots per hour, a season measured in months, and demand that piles into sunny weekends while weekday afternoons sit quiet. Selling those quiet slots takes flexible pricing and friction-free booking — nobody impulse-books an experience that requires a phone call. And every unsold slot is gone for good; there is no shelf to put it back on. ## What we put in place Getting live on TicketingHub was straightforward, so the team could focus on guests—not tooling. They used: - Website booking — Guests buy tickets on Zip Now’s own site through TicketingHub’s embed, so sales aren’t stuck in email or phone-only workflows. - Dynamic pricing — Prices flex with demand and season, so quieter slots stay attractive instead of sitting empty. - Digital waivers — Guests complete waivers ahead of time; the desk spends less time on forms and more time hosting. \*(Keep your existing product screenshot here with a short caption, e.g.: “Operations and availability in one place—online sales, pricing, and reporting.”)\* Together, these changed the economics of a quiet Tuesday. Pricing can make off-peak slots genuinely attractive rather than leaving them to chance, and because the offer, the booking, and the payment all run through the same system, a promotion is a settings change — not a new workflow for the desk to absorb. ## How the day runs now A guest who booked online arrives with the waiver already completed, so check-in is a quick lookup rather than a form-filling session. The desk sells and amends bookings in the same system the website uses, which means walk-ups and pre-booked guests never collide over the same slots. And when the team runs a seasonal push — such as the high-impact discount campaigns described below — the response lands as trackable online bookings, not a queue at the window. ## Results zip now using ticketinghubs online booking widget After rolling this out, Zip Now London saw: - Stronger online sales — Tickets sold and managed through the same system end to end. - Pricing and payments in one place — Seasonal and promotional changes without juggling spreadsheets. - Better response to promotions — Guests engaged with offers such as high-impact seasonal discounts (e.g. 50% off campaigns). - More focus on service — Staff spend less time on manual booking admin at the desk. None of these are headline numbers, and that is deliberate: for a seasonal attraction, the wins compound quietly. A fuller Tuesday here, a shorter queue there, one fewer spreadsheet to keep in sync — and by the end of the season the operation feels different, even though no single day did. ## What their setup looks like - Booking embed on their own website — direct online sales without sending guests to a third-party page. - Dynamic pricing by demand and season — quiet slots priced to sell, peak slots left to earn their keep. - Digital waivers tied to the booking — completed before arrival, visible at check-in. - One dashboard for sales, pricing, and reporting — promotional changes made in minutes, results visible in the same place. ## The takeaway for seasonal attractions Zip Now London's pattern applies to any attraction with a short season and perishable capacity — outdoor experiences, seasonal pop-ups, weather-dependent activities. The operational goal is to make quiet-period inventory easy to discount and effortless to buy, while keeping check-in fast enough that busy periods don't jam. One system covering booking, pricing, waivers, and payments is what makes each of those levers cheap to pull. Zip Now London turned a seasonal attraction into a more predictable, guest-friendly operation: easier to buy, easier to show up, easier to run. ## More case studies 24/7 Online sales through the widget ### [City Sightseeing Budapest sells hop-on hop-off tickets without double bookings](https://www.ticketinghub.com/case-studies/city-sightseeing-budapest-selling-more-tickets-worldwide-with-ticketinghub) 300%+ Revenue growth with online booking ### [Jungle Cat World moved from walk-ups to online bookings](https://www.ticketinghub.com/case-studies/jungle-cat-world-wildlife-park-sees-more-than-300-growth-in-revenue-with-ticketinghub) $50K → $260K Revenue in one year ### [Lions Water Adventure Park reached more online and out-of-state guests](https://www.ticketinghub.com/case-studies/lions-water-adventure-park)