Choosing the right tour operator software can be overwhelming. With so many options on the market, it's tough to know where to start. As a tour business owner, you might feel swamped by the various features, pricing, and tour operator system requirements.

This complexity often leads to decision paralysis. You might delay or even make the wrong choice. But don't worry, this blog is here to help simplify things.

We'll walk you through the process, step-by-step. From figuring out your needs to checking out key features, and from comparing prices to reading reviews.

Whether you're searching for how to choose a tour operator software, customizable options, or useful integrations, this guide has you covered. Let’s make finding the right software straightforward and clear.

What is Tour Operator Software?

Tour operator software is a specialized tool designed to simplify the reservation management of tour businesses. It combines various operations on one platform, making it easier to:

  • Manage bookings
  • Handle customer information
  • Optimize tour operator business processes


Why Do You Need Online Booking System for Tours?

Using the right tour reservation software has a bunch of benefits, including:

  • Efficiency: Automates the booking process, saving you time.
  • Customer Satisfaction: Enhances the booking experience, leading to happier customers.
  • Business Insights: Provides analytics to help you make informed decisions.
  • Dynamic Pricing: Adjusts prices in real-time to maximize revenue.
  • Customer Relationships: Maintain strong connections with customers through effective CRM.

What are the Available Tour Management Software Options?

There are several tour management software solutions available, each with its own purpose.

Consider these options:

  • Customizable Systems: Tailored to specific types of tours.
  • Comprehensive Solutions: Ideal for managing multi-day tours.

To help you rule out software options, here is a list of top 10 online booking software providers.

What are the Available Tour Operator Software Options?

There are several tour operator software solutions available, each with its own purpose.

Consider these options:

  • Customizable Systems: Tailored to specific types of tours.
  • Comprehensive Solutions: Ideal for managing multi-day tours.

To help you rule out software options, next is a list of top 10 online booking software providers.

Top Tour Booking Software Providers in 2024

There's a lot of tour booking software solution to choose from, but if you know what to look for, you can make smarter choices.

Here are the most notable tour operator software providers to consider in 2024:

  1. TicketingHub
  2. Rezdy
  3. FareHarbor
  4. Checkfront
  5. TrekkSoft
  6. Peek Pro
  7. Bokun
  8. TravelWorks
  9. TourWriter
  10. Xola

All of these providers have unique features to boost your tour's efficiency. From seamless booking processes and real-time inventory management to multi-channel distribution and powerful analytics, these platforms offer everything you need.

What are you looking for in a software? What should you consider? How can you make sure you'll make the right choice?

We'll answer these questions next.

10 Key Steps: How to Choose a Tour Operator Software

Choosing the best tour operator software is key to saving time and growing ticket sales. And improving customer service in the long run.

These 10 steps to finding an online booking system for tours will help you make a smart move. Let's begin!

1. Know Your Needs

know the needs of your tours and attractions business
Identify the needs of your attractions business: look at daily bookings, combine online and offline sales, and consider future growth.
  • Assess Business Size and Type: Consider the size of your operation and the specific needs. Are you a local, regional, or international tour operator and activity provider?
  • Identify Key Features: Depending on the type of tours and activities you run, this may include:
    • Booking management
    • Customer relationship management (CRM)
    • Payment processing
    • Tour guide management
    • Timed ticketing
    • POS integration

How It Helps: Helps you choose software with the right features for your needs, improving efficiency and customer service.

2. Evaluate Software Features

know the features you need from online booking software
Identify your needs for tour operator booking software: streamline booking management, assess the need for asset management, and set your budget.
  • Booking and Reservation System: Ensure the software supports real-time bookings, easy cancellations, and edits.
  • Multi-channel Sales: Look for capabilities that allow you to sell via diverse channels like your website, travel agents, and online marketplaces.
  • Customer Management: CRM tools are a must for managing customer data, communication, and feedback.

How It Helps: Makes booking smoother, increases sales, and improves how you interact with customers.

3. Check for Integration Capabilities

list the integrations you need from a booking software
Check if your tour operator management software works well with your existing CRM, favorite payment gateways, email marketing tools, and other important systems.
  • Third-party Integrations: The ability to integrate with tools like email marketing software, accounting programs, and social media platforms can streamline operations.
  • API Access: Consider whether the software offers API access to integrate with your existing systems and make them work better.

How It Helps: Saves time and avoids errors by keeping data consistent across platforms.

4. Consider Usability and Support

ticketinghubs software interface showing ease of use in its features
Choose a tour operator software solution with a simple, intuitive interface so your staff can use it quickly, so you're up and running in no time.
  • User Interface (UI): A clean, intuitive interface makes it easier for your staff to adopt and use the software effectively.
  • Customer Support: Look for software providers that offer robust support via multiple channels such as phone, email, and live chat.

How It Helps: Reduces the time needed for training, helps staff use it better, and solves issues quickly.

5. Analyze Pricing and Scalability

ticketinghubs pricing structure at only 3% per booking
For instance, TicketingHub offers a cost-effective tour operator software solution with just a 3% charge per booking, no monthly fees, and enterprise discount pricing for scalability.
  • Pricing Structure: Understand how the pricing works, whether it’s a monthly fee, per booking fee, or a one-time cost.
  • Scalability: Determine whether the software can grow with your business. It should deal with an increase in bookings and a new market without requiring a complete overhaul.

How It Helps: Avoids overspending and supports your business as it grows.

6. Read User Reviews and Feedback

real user reviews from TicketingHub users across review sites
Explore authentic user reviews for TicketingHub on Capterra,, and SoftwareAdvice to see how we compare.
  • Customer Reviews: Check online reviews and testimonials to gauge user satisfaction and learn about any potential issues.
  • Case Studies: Examine case studies where similar tour operators successfully implemented the software.

How It Helps: Helps you avoid bad investments and choose software that works well.

7. Request Demos and Trials

try booking software consultation demo for free
See TicketingHub's booking software in action with a free demo available!
  • Software Demos: Before making a final decision, request a demo to see the software in action.
  • Free Trials: If available, use a free trial to test the software’s functionality and ensure it meets your needs.

How It Helps: Makes sure the software meets your needs before you pay for it.

8. Consider Mobile Capabilities

software interface in different devices on desktop, ipad, and mobile phone
Take charge of your tours and activities on the go with a mobile-responsive system.

How It Helps: Allows you to handle operations anywhere, anytime.

9. Assess Data Security and Compliance

booking widget showing SSL certificate by ticketinghub
TicketingHub secures your customers' booking data with SSL encryption, protecting your sensitive info from cyber threats.
  • Security Features: Ensure the software provides robust security measures to protect sensitive customer and business data.
  • Regulatory Compliance: Check if the software complies with relevant regulations like GDPR if you operate in or deal with clients from the European Union.

How It Helps: Builds customer trust and avoids legal problems.

10. Plan for Training and Implementation

group of team members looking at a laptop with happy faces
Make sure booking software has an easy interface to speed adoption and minimize downtime, so everything runs smoothly.
  • Training Resources: Consider the availability of training resources to help your team become proficient with the new system.
  • Implementation Process: Understand the implementation process and time required to switch or upgrade systems.

How It Helps: Makes switching to new software smooth and effective from the start.

We hope these 10 steps can help you make the right move. Find software that meets your current needs but also grows and evolves as the travel industry gets faster.

Now, let's take a look at a real-life case study of how the right tour booking software solution helped a city hop-on-hop-off tour business.

Case Study: 400% Growth in Ticket Sales After Switching from Checkfront to TicketingHub

city tours belfast landing page
Visit City Tours Belfast Website

About the Client: City Belfast Hop on Hop off Tours

With City Belfast Hop on Hop off Tours, you can explore the best spots in Northern Ireland's capital. Their tours cover everything from historical castles to scenic coastlines.

The Challenge

City Tours Belfast was struggling in a competitive market, made worse by the pandemic.

Tourist numbers were down, and their previous booking system couldn't help them grow.

They needed a better way to reach more tourists and stand out from other tour providers.

The Solution

City Belfast Tours chooses TicketingHub, a modern cloud-based booking system.

TicketingHub helps them sell tours in multiple places and through different channels like in-person, online, and through third-party agents.

Key software features for tour operators by TicketingHub that helped transform their operations include:

  • The Outpost Mobile App: This app makes it easy to manage tours and guest lists, handle sales, and print tickets on the go.
  • Advanced Booking Features: A special 'magic link' lets customers change and transfer their bookings. This helps reduce cancellations by turning them into gift vouchers.
  • Comprehensive Management Tools: TicketingHub offers tools for managing inventory, finances, assets, and more. This helps City Belfast Tours run smoothly.

The Results

Chris, the CEO of City Tours Belfast, reports a huge business growth increase.

"We are growing massively this year. Our aggressive SEO and top-notch booking system are driving our growth... We never saw numbers like this with Checkfront! We are exploring new territories. Now, we have over 70% more visitors than before COVID."

By using TicketingHub, City Tours Belfast kept up with the pandemic challenges. And achieved nearly 400% growth in ticket sales. They jumped up in revenue and got more visitors, regardless of market conditions.



So, how to choose a tour operator software?

Here are a few things to consider:

  • Start with Your Needs: Understand exactly what you need from your software. Consider the size of your business, the key features you need, and a pricing plan that fits your budget.
  • Value Real User Reviews: Always read user reviews. They provide valuable insights into how the software works in real life. Don't forget to use free demos or trials to experience the software firsthand.
  • Ease of Use is Crucial: Choose booking software that is user-friendly. An easy-to-use platform means less time spent learning the system. And more time doing what you love in your business.

By keeping these points in mind, you'll be better equipped to select the most efficient booking software for tours that meets your needs but also makes your job easier.

Sell Tickets Fast with TicketingHub Today!

Experience TicketingHub, the top online booking software for tour operators. Enjoy fast, seamless integration and a user-friendly interface.

Manage bookings across all devices. Save time with software features for tour operators like the magic link for customer self-management - all for just 3% per booking with no monthly fees.

Start simplifying your ticket sales today!


Frequently Asked Questions

1. What are the key features to look for in a booking system for tours?

When selecting the best tour booking software, prioritize key features that enhance your booking process and customer satisfaction.

Essential features include:

  • CRM Software: Manages customer relationships and improves satisfaction.
  • Dynamic Pricing: Adjusts prices based on demand to optimize revenue.
  • Inventory Management Tools: Keeps track of tour availability and resources.
  • Online Payments and Payment Gateways: Facilitates secure and efficient transactions.
  • Reservation Technology: Streamlines the management of bookings and reservations. These features contribute to smoother operation, helping tour operators enhance their service quality and efficiency.


2. How do I determine the best tour booking software for my business size and type?

Choosing a booking system for your tours depends on understanding your specific business needs.


  • Business Size: Whether you are a small local tour provider or a large destination management company.
  • Tour Types: Different software may cater better to city tours, adventure activities, or multi-day tours.
  • Business Strategy: Ensure the software aligns with your long-term growth plans and operational efficiency.

Evaluating these factors will help you select a tour operator system that supports your business objectives and helps drive more bookings.


3. What should I consider about software integration when choosing tour operator software?

Integration capability is critical when choosing tour operator software. A good tour booking software solution should:

  • Seamlessly Integrate with Existing Tools: Look for software that works well with your ...
    • Booking website
    • Marketing tools
    • Supplier management systems
    • Accounting software
    • Customer relationship manager
  • Enhance Customer Experience: Integrated systems should offer features like self-booking management and auto-updates.
  • Analyze Booking Trends: Integration with data analytics tools can provide you with insight into customer behavior, helping you make informed decisions.

Selecting a software provider that offers robust integration capabilities makes it easier to manage multiple tasks. And keep up with the dynamic world of the tourism industry.


Keep Reading

Back to blog