How Secret Food Tours scaled to 120 cities with one booking stack

Secret Food Tours is the largest food tour company globally, with experiences across 60 cities. Founded by Oliver Mernick-Levene, the company is known for immersive, neighbourhood-style food tours built for travellers who want local flavour without a generic “tourist menu” feel.

Before TicketingHub, running global operations meant finding reservation tech that could work across regions, currencies, and commercial models—not a patchwork of tools per city.

Global operations: “We are global—we’re in 120 cities. We needed reservation technology that would allow us to operate in all of those different cities with different currencies,” Oliver says.

Pricing and timelines had to flex by market: different pricing, different timelines, and a workflow that stayed consistent for teams launching and operating tours internationally.

Support mattered: “Others would leave us hanging for a long time,” Oliver says—slow vendor support breaks momentum when you’re opening routes and training partners.

“There weren’t many res-tech companies we could see that would do that,” he adds—until Secret Food Tours standardised on TicketingHub.

TicketingHub became the all-in-one layer for launching products, opening new cities faster, and keeping sales ops coherent worldwide.

Ease of use: “What we love most about TicketingHub is its ease of use,” Oliver notes—quick setup for new products and new cities.

Pricing: “It’s the most competitive price out there.”

Customer service: “The customer service is fantastic. Every time we need help, they’re straight to respond to us.”

Scale across regions: the platform’s flexibility helped teams integrate pricing, languages, and commercial rules without reinventing the stack every time a city goes live.

Commercial outcome: “Using TicketingHub has allowed us to generate more sales, which in turn has allowed us to make a lot more money quicker,” Oliver explains.

“Since we've been a customer, lots of things have changed. We've been with the system for more than 10 years, and every time we've needed to use it to scale up, to sell more tickets or to become more streamlined, it's been the perfect solution for us. We have looked at other systems, but this is by far the most economical, and I would recommend it to anyone, whether they're small, multi-city, or global like we are. We think it is definitely the best res-tech out there!”
— Oliver Mernick-Levene, Secret Food Tours

For Secret Food Tours, the through-line is operational: one reservation stack that supports multi-currency, multi-city rollout, and fast support—so growth reads as launching cities, not fighting software.