How Lions Water Adventure Park grew revenue from online and out-of-state guests

Lions Water Adventure Park in Kinston, North Carolina, is built around high-volume summer demand: water slides, a lazy river, a splash pad, a 25-yard competition pool, and open picnic space for families. Running that mix at scale meant online sales, guest self-service, and staff tools had to keep up when bookings spiked—without burying the team in manual changes.

Even with a strong local following, the park needed to pull more guests from out of state, keep service quality high enough that people return, and use software that could handle a busy calendar without constant firefighting at the front gate and in the back office.

TicketingHub became the system behind direct online sales on the park’s own site: a mobile-ready booking widget so guests can buy on the phone, with support for multiple currencies and routes to sell season passes and tickets through OTAs when it makes sense for demand.

Guest self-service improved with magic links, so visitors can change, reschedule, or cancel on their own when plans shift—fewer phone calls, fewer mistakes, less time lost to one-off admin. Automated confirmations and reminders keep guests informed before they arrive.

For the team, management can work from anywhere on a mobile-friendly view of bookings—useful when decisions happen off desk and during peak season.

After moving to TicketingHub, the park saw a sharp swing in performance: revenue moved from about $50,000 in 2020 to about $260,000 in 2021, with a large jump in ticket sales—including stronger out-of-state visitation (as reported by The Free Press). Better data in one system also makes it easier to see what sells, when guests book, and how channels behave, instead of stitching numbers together from separate tools.

Pricing stayed aligned with how the park earns: no monthly fee, with a low per-booking cost—so fixed overhead doesn’t climb when days are quiet.

For Lions Water Adventure Park, the through-line is simple: one booking stack for the website, self-service for guests, and clearer operations for staff—so marketing and the gate team aren’t working off different versions of the truth.