Best See Tickets Alternative: TicketingHub

Your tours run every day. Your ticketing should too

See Tickets is one of the biggest names in event ticketing. But if your business runs tours, attractions, museums or activities day after day — not a single night — you need software shaped around recurring time slots and capacity, not one-off event listings, and a checkout that keeps customers on your website instead of routing them through a marketplace.

That is what TicketingHub does. Founded in London and used by operators worldwide, it puts a brand-matched checkout on your own site, syncs your availability to Viator and GetYourGuide, and charges one number you can see before you sign: 3% per online booking, no setup fee, no monthly fee. It's rated 5.0 on Capterra, and operators grew their OTA sales 401% between 2022 and 2025.

What is See Tickets?

See Tickets is an international ticketing company headquartered in Nottingham, England, serving more than 8,000 clients across music, festivals, comedy, sport, theatre, attractions and consumer events. Vivendi bought See Tickets in 2011 for around 96 million euros; CTS Eventim, the German ticketing and live-entertainment group, then acquired it from Vivendi for roughly 300 million euros in a deal completed in June 2024, and its US operations were rebranded as Eventim in March 2025.

For organizers, See Tickets offers a free-to-set-up self-service Client Console: you can create a profile and start selling tickets in minutes. Buyers pay a booking or service fee on top of the ticket's face value, and organizers can layer their own facility fee on top of that, paid out to them directly. It is a full-service platform built primarily around one-off and touring live events, with attractions and museums as one of several sectors served rather than the core focus.

What See Tickets' fee structure costs you

See Tickets does not publish a fixed commission rate for organizers. Its Client Console is free to set up, and the fee structure that is publicly documented describes two separate charges layered onto a ticket: an Eventim/See Tickets service fee paid to See Tickets, and an optional facility fee the organizer sets themselves, which goes to the organizer, not See Tickets. Neither the exact percentage nor a flat rate for the See Tickets side of that fee is published, so an operator cannot calculate their own or their customer's total cost from the website alone.

That matters twice over: it's your margin you can't calculate, and it's your customer staring at a checkout fee you didn't set. TicketingHub publishes one number: 3% per online booking, no monthly fee. On 10,000 pounds of monthly online bookings, TicketingHub's cost is exactly 300 pounds — you can budget the season on the back of an envelope. We cannot produce an equivalent total for See Tickets because its organizer-facing commission is not public; that gap in transparency is itself worth factoring into your decision.

See Tickets vs TicketingHub, side by side

• Pricing — See Tickets: buyer-facing service fee plus an optional organizer facility fee; exact commission not publicly disclosed. TicketingHub: flat 3% per online booking, published upfront.
• Monthly fee — See Tickets: none, Client Console is free to set up. TicketingHub: none.
• Setup — See Tickets: free, self-service sign-up in minutes for a standard event listing. TicketingHub: none, plus hands-on migration help for existing catalogs.
• Booking widget — See Tickets: checkout typically runs through the See Tickets site/marketplace rather than an embed on your own domain. TicketingHub: one line of code, brand-matched, multi-language, multi-currency, on your own website.
• OTA channel manager — See Tickets: not built for OTA/reseller distribution; it is an events ticketing marketplace, not a tours channel manager. TicketingHub: real-time sync with Viator, GetYourGuide and other resellers; operator OTA sales grew 401% between 2022 and 2025.
• Magic Link — See Tickets: not published as a self-serve reschedule/cancel feature for time-slot bookings. TicketingHub: customers reschedule, cancel or convert bookings to vouchers themselves.
• Point of sale — See Tickets: box-office ticketing exists for live events; not built around daily walk-up tour/attraction sales. TicketingHub: iOS and Android POS, works offline, connects to printers, cash registers and PDQ machines.
• Support — See Tickets: help center and client support channels for organizers; response model not built around a small operator's day-to-day questions. TicketingHub: 24/7 support via chat and email.
• Reviews — See Tickets: no Capterra or G2 listing found for organizer software; nearly 4,200 Trustpilot reviews exist, but from ticket buyers, not from organizers using the platform. TicketingHub: 5.0 on Capterra.

Why operators switch to TicketingHub

Keep more of every booking — and know exactly how much

3% per online booking, no monthly fee, no setup fee, pay as you earn. Integration fees apply only for payment providers and OTA channels you actually connect, and they are stated upfront. There is no separate service-fee-versus-facility-fee structure to explain to your customers unless you choose to add your own charge — the price your guest sees is the price you chose.

Sell the way a tour business actually sells

• Recurring availability and capacity by time slot, not one-off event listings — set it once, sell it every day.
• Your website stays the star: the widget embeds with one line of code, in your brand, in your customer's language and currency, so visitors finish booking with you instead of on a marketplace.
• Fill the quiet midweek slots you can't sell yourself: real-time availability sync with Viator, GetYourGuide and other resellers — distribution a live-events ticketing marketplace does not offer.
• Get your evenings back: Magic Link lets customers reschedule, cancel to a voucher, or amend bookings themselves, so a change of plans stays a sale instead of a refund email.
• Sell at the gate even when the WiFi dies: offline-capable POS for walk-ups, plus a portal for agents and resellers.

Support that knows your name

At a company serving over 8,000 clients spanning festivals to theatre, a small daily-tour operator is a small account among many large ones. TicketingHub gives every operator 24/7 chat and email support and free migration help. As Barry S., a CEO, puts it: "It's all about the support - The rep and his team understand our business and offer round the clock support."

Who is See Tickets right for?

• Music, festival, comedy, sport and theatre promoters selling one-off or touring live events at scale.
• Organizers who want a free, fast self-service listing without negotiating a contract.
• Attractions that see ticketing as one channel among several and don't need OTA/reseller distribution built in.

Who is TicketingHub right for?

• ✅ Operators selling recurring, time-slotted availability who want to set it up once and sell it every day.
• ✅ Operators who want to know their exact cost per booking before they sign up — and budget the season from it.
• ✅ Teams that want Viator and GetYourGuide filling their calendar automatically, not left to manual updates.
• ✅ Businesses that want customers finishing checkout on their own branded website, not a marketplace listing.
• ✅ Anyone who wants round-the-clock support from a team that knows their business, not a spot in an 8,000-client roster.

Proof it works

Egypt's Sound and Light Shows grew ticket sales by more than 500% after switching to TicketingHub, and Lions Water Adventure Park went from around 50,000 to 260,000 dollars in online revenue in a year. And it handles the events side too: Sam R., a director, has "used Ticketinghub since 2014 for events ranging from walking tours to large international conferences."

FAQs about switching from See Tickets

How hard is it to migrate from See Tickets to TicketingHub?

Switching costs you an afternoon, not a season. TicketingHub's team helps you move your products, availability and customer data across free, and because the platform is built around recurring time-slot bookings, most operators have their first product live within minutes, with no setup fee.

Will switching from See Tickets change what my customers pay?

See Tickets does not publish its organizer commission rate, so we cannot give you a direct percentage comparison. What we can tell you is TicketingHub's full cost: 3% per online booking, no monthly fee — on 10,000 pounds of monthly bookings that is 300 pounds, in full. Pull out your actual See Tickets settlement statement and compare; the difference is yours to keep.

Can I try TicketingHub before fully switching from See Tickets?

Yes, and it costs you nothing to find out. There is no setup fee and no monthly commitment, so you can get your booking widget live on your own site and test real conversion alongside your current listing before moving everything over.

Take back your brand, your data and your margin

Every booking that runs through a marketplace checkout is a customer relationship and an unpublished fee you don't control. TicketingHub's team migrates your products and data free, support answers 24/7, and most operators are live within minutes. Start free alongside your current listing — nothing to cancel — and pay 3% only as you earn.