Selling through resellers means more than listing your tickets on another website. You need to keep availability up to date, set partner rates, track commissions and bring bookings into one place.
For tours, attractions and activities, platforms to compare include TicketingHub, FareHarbor, Rezdy, Bókun, Ventrata, Peek Pro, bookingkit, Regiondo and Checkfront. Eventbrite serves a different need: helping consumers discover and book events.
The right choice depends on who sells your tickets and how those partners work with you.
Reseller networks and ticket resale: what's the difference?
A reseller network consists of third parties that sell tickets on your behalf. These can include online travel agencies (OTAs) such as Viator and GetYourGuide, travel agents, hotel concierges, tour desks, voucher sites and partner websites.
Ticket resale usually means a customer selling a ticket they already own to another customer.
| Your goal | What you need | Platforms to consider |
|---|---|---|
| Sell through OTAs, travel agents and hotels | Reseller and distribution tools | TicketingHub, FareHarbor, Rezdy, Bókun, Ventrata |
| Let customers resell tickets they cannot use | A secondary ticket marketplace | Ticketmaster, AXS, Tixel |
| Reach people looking for events | Event discovery and ticket sales | Eventbrite |
This guide focuses on reseller distribution for tours, attractions and activities. Eventbrite is included to show where event discovery differs.
What to look for in a reseller ticketing platform
- Live OTA connections. Availability updates automatically, and partner bookings flow back into your booking system.
- Partner-specific rates. Each reseller has an agreed net or wholesale price.
- Reseller accounts. Agents and hotels can book directly, with credit limits and invoicing where needed.
- Sales attribution and commissions. Links, codes or widgets identify which partner generated each booking.
- Wider distribution options. A channel manager can connect partners that your ticketing platform does not support directly.
- Clear integration standards. OCTO support can reduce custom integration work when both systems support the required functions.
- Transparent fees. Check what you pay on direct, OTA, reseller and point-of-sale bookings.
10 platforms to compare
1. TicketingHub: for operators selling through OTAs and local partners
TicketingHub is booking and ticketing software for tours, attractions and activities. Its reseller tools support several ways of working with partners, from API connections to bookings through a partner widget.
Key capabilities include:
- OTA connections: direct connections to Viator, Tripadvisor, GetYourGuide, Project Expedition, Love2Visit, Funbooker, TripXOXO, Airbnb Experiences and Rezdy, each set up as its own sales channel with selected products and an individual access token.
- Reseller accounts: partner-specific currencies, wholesale rates, optional credit limits and invoice periods.
- Flexible sales options: partners can connect through an API, book through a login or use a booking widget with an affiliate code.
- Voucher handling: operators can upload voucher codes from sites such as Groupon and Travelzoo and set the amount received per ticket.
- Additional distribution: channel-manager connections can extend access to other OTAs.
- OCTO native: a native OCTO API, so resellers that support the OCTO standard can connect with far less custom integration work.
TicketingHub is a fit for operators managing a mix of online marketplaces, hotels, agents and local partners.
Pricing: 3% per booking, with no monthly subscription.
2. FareHarbor: for tour and activity operators using OTA and affiliate distribution
FareHarbor, owned by Booking Holdings, combines booking software with a distribution network for OTAs and affiliate resellers.
Its customer-paid booking fee model is an important part of the comparison. Consider how the added checkout fee affects the total price customers see. For other options, see FareHarbor alternatives.
Pricing model: booking fees paid by the customer at checkout.
3. Rezdy: for operators that prioritise reseller distribution
Rezdy combines booking software with a marketplace connecting operators, resellers and agents. It can also serve as a channel manager alongside another booking system.
It is worth considering if distribution is a central part of your business or you want to keep your existing booking system while expanding reseller access. See also Rezdy alternatives.
Pricing model: subscription plus booking fees.
4. Bókun: for operators working within the Tripadvisor and Viator ecosystem
Bókun, owned by Tripadvisor, offers booking software, OTA connections and a marketplace where operators and resellers can establish commercial relationships.
It is an option for operators comparing both marketplace access and tools for managing reseller agreements.
Pricing model: subscription plus applicable fees.
5. Ventrata: for larger attractions with complex distribution needs
Ventrata serves attractions and sightseeing operators that need to manage ticketing across several sales channels.
Its trade and OTA connectivity makes it relevant to organisations with more complex distribution requirements. When comparing costs, check which fees apply to OTA and point-of-sale bookings.
Pricing model: monthly and transaction fees.
6. Peek Pro: for activity operators comparing distribution and marketing tools
Peek Pro combines booking software, OTA connections and a consumer marketplace with reporting and marketing tools.
It is worth comparing if you want booking, distribution and marketing capabilities in one system. Check that it supports your target markets and reseller partners.
Pricing model: varies by plan; see Peek Pro's pricing page.
7. bookingkit: for operators in German-speaking markets
Berlin-based bookingkit offers booking software with built-in distribution connections, including OTAs such as GetYourGuide.
It is a relevant option for tour and activity operators in Germany, Austria and Switzerland.
Pricing model: subscription plus applicable fees.
8. Regiondo: for attractions and activity providers in central Europe
Regiondo combines booking software with reseller and OTA connections. It is an option for operators selling through both local partners and online marketplaces.
Regiondo belongs to the same group as Rezdy and Checkfront. Check which connections are available within your chosen product and plan.
Pricing model: subscription plus applicable fees.
9. Checkfront: for businesses combining tours, rentals and accommodation
Checkfront covers several booking types, including tours, rentals and accommodation. Its distribution options include integrations through partners.
It is worth considering if your business needs to manage more than scheduled tours. Check whether each reseller connection you need is direct or depends on another service.
Pricing model: $99 a month plus 3% on online bookings (published plan, September 2026).
10. Eventbrite: for event discovery and ticket sales
Eventbrite helps organisers publish events and reach consumers through discovery channels and partner sites.
Its focus differs from travel-trade distribution. If you need wholesale rates, OTA connectivity and agent accounts, assess those requirements separately.
Pricing model: per-ticket fees.
Comparison at a glance
| Platform | Main use case | Distribution approach | Pricing model |
|---|---|---|---|
| TicketingHub | Tours, attractions and activities | Direct OTA connections, native OCTO API, reseller accounts, partner widgets and channel-manager connections | 3% per booking; no monthly subscription |
| FareHarbor | Tours and activities | OTA and affiliate distribution | Customer-paid booking fees |
| Rezdy | Tours and activities | Reseller marketplace and channel management | Subscription plus booking fees |
| Bókun | Tours and activities | Reseller marketplace and OTA connections | Subscription plus fees |
| Ventrata | Larger attractions and sightseeing | Trade and OTA connectivity | Monthly and transaction fees |
| Peek Pro | Activity operators | OTA connections and consumer marketplace | Varies by plan |
| bookingkit | Tours and activities in German-speaking markets | Built-in distribution connections | Subscription plus fees |
| Regiondo | Attractions and activities in central Europe | Reseller and OTA connections | Subscription plus fees |
| Checkfront | Tours, rentals and accommodation | Partner integrations | $99 a month plus 3% online |
| Eventbrite | Events | Consumer discovery and ticket sales | Per-ticket fees |
How to choose
Start with the partners you already use and those you want to add. Then check how each platform handles their bookings. For a wider comparison of booking systems, see best tour booking software.
Questions to ask each provider:
- Does it connect to my specific resellers?
- Does the connection support live availability, bookings and cancellations?
- Can I set separate rates, credit limits and invoice terms for each partner?
- Can hotels and agents book without an API connection?
- Can I attribute sales from partner websites and calculate commissions?
- What fees apply to each sales channel?
- Does the connection require a separate channel manager?
A platform's integration count is only useful if those connections support the partners and booking flows your business needs.
