Best Orioly Alternative: TicketingHub

Tired of needing a spreadsheet to know what your booking system costs?

Orioly dropped its monthly fee, but replaced it with four things to track: a one-time setup cost, an annual retainer, a commission that varies by plan, and an extra 2% on OTA bookings on its bigger tiers. That can work out cheaper for some operators — but only careful arithmetic tells you when, and the answer changes every time your channel mix shifts. TicketingHub is one number: 3% per online booking, no setup fee, no monthly fee, nothing due before your first sale. You only pay when you earn. It's rated 5.0 on Capterra, and operators' OTA sales through it grew 401% between 2022 and 2025.

What is Orioly?

Orioly is a booking and management platform for tours and activities, headquartered in Zagreb, Croatia. It serves tour operators, destinations and tourism boards, and resellers. Its core product pairs a Booking Manager for direct online sales with a Channel Manager connecting to major OTAs, including Viator, GetYourGuide, Klook, Tiqets, TourRadar, Musement, and Expedia.

Plans include desk-based POS, a mobile app, automated emails, analytics exports, guest manifests, coupon codes, Zapier, and API access, plus Stripe, PayPal, Braintree, and Mercado Pago payments. Orioly doesn't publish a founding year or ownership structure; its standout is the fee model itself.

What Orioly's fee model really costs

Orioly sells three plans - Startup, Growth, Business - each with four fee components: a one-time setup fee ($399/$499/$699), a small annual retainer running the opposite direction ($200/$150/$100), a per-booking commission (2.5%/2%/1%) with a minimum charge ($0.60/$0.50/$0.40), and, on Growth and Business, an extra 2% commission on OTA bookings. Offline bookings carry no commission.

Do the maths for a typical operator: 10,000 pounds a month in direct online bookings - about 250 bookings averaging 40 pounds each. On Orioly's Startup plan, closest to TicketingHub's zero-setup approach, the 2.5% commission runs about 3,000 pounds a year (the minimum doesn't bind here). Add the retainer (roughly 160 pounds) and the setup fee (roughly 315 pounds, once): year one totals about 3,475 pounds; year two on, about 3,160.

TicketingHub, same volume, is 3% flat: 3,600 pounds a year, every year, nothing upfront. At this steady, high-ticket, direct-only volume, Orioly's Startup plan is genuinely about 125 pounds cheaper in year one and 440 pounds cheaper after — we won't hide that. But the picture flips fast. Drop the average ticket toward 15-20 pounds and the per-booking minimum starts to bind, pushing Orioly past 3%. Sell through OTAs on Growth or Business and the extra 2% stacks on top, erasing the advantage entirely. Run the numbers for your own mix — and remember that with TicketingHub, the answer never changes and nothing is at risk upfront.

Orioly vs TicketingHub at a glance

• Pricing - Orioly: one-time setup fee ($399-$699), annual retainer ($100-$200), plus a per-booking commission (1%-2.5%) with a minimum. TicketingHub: flat 3% per online booking, nothing else required.
• Setup - Orioly: one-time fee due before you start selling. TicketingHub: no setup fee, live in minutes.
• Booking widget - Orioly: online booking via its Booking Manager; design specifics not published. TicketingHub: one line of code, brand-matched, multi-language, multi-currency.
• OTA channel manager - Orioly: syncs with Viator, GetYourGuide, and other resellers; free on Startup, +2% commission on Growth/Business. TicketingHub: real-time sync with Viator, GetYourGuide, and others inside the flat 3%; OTA sales grew 401% (2022-2025).
• Magic Link - Orioly: not publicly documented. TicketingHub: customers reschedule, cancel, or convert a refund to a voucher themselves.
• Point of sale - Orioly: POS Desk on every plan; offline sales carry no commission. TicketingHub: iOS/Android POS, works offline, supports printers and PDQ machines.
• Waivers - Orioly: not publicly documented. TicketingHub: digital waivers via Smartwaiver.
• Support - Orioly: reviewers on GetApp rate support 4.6 out of 5; channels not published. TicketingHub: 24/7 chat and email, plus free migration help.
• Reviews - Orioly: 4.7 out of 5 on GetApp (Gartner Digital Markets network), 7 reviews. TicketingHub: 5.0 out of 5 on Capterra.

Why operators switch to TicketingHub

One number your accountant understands

Working out Orioly's true cost means tracking a setup fee, a retainer, a per-booking minimum, and a possible OTA surcharge - then redoing it whenever your channel mix shifts. TicketingHub is 3% per online booking, plus disclosed integration fees. That's the whole list, nothing is due before your first sale, and the number is the same in January as in August — your bill simply follows your revenue.

Grow OTA sales without a second commission eating the margin

OTA channels are where the growth is — reseller volume through TicketingHub grew 401% between 2022 and 2025. On Orioly's Growth and Business plans, that growth costs an extra 2% commission stacked on the base rate. TicketingHub's real-time sync with Viator, GetYourGuide, and other resellers sits inside the flat 3%: fill the midweek slots you can't sell yourself, and keep the margin you filled them for.

Get your evenings back

Every reschedule email is unpaid admin. Magic Link lets customers reschedule, cancel, or convert a refund to a voucher without emailing you — you keep the sale, they get instant service. An email validator stops typo'd addresses turning into no-shows, and abandoned-cart emails win back the people who almost booked: Shannon R., a small business owner, says on Capterra they "have noticeably reduced the number of people that don't book."

What reviewers say about Orioly

GetApp - part of the Gartner Digital Markets network that also runs Capterra - lists Orioly at 4.7 out of 5, from a small sample of 7 reviews. Ease of use and value for money (4.7) score above features (4.4), a modest signal given the sample size. We couldn't pull attributed pros-and-cons text from Capterra or G2 this round, so treat this as directional.

Who is Orioly right for?

• Operators comfortable paying an upfront setup fee for a lower ongoing commission, especially at higher, steady ticket values.
• Operators who do most of their volume offline or at the desk, where Orioly charges no commission at all.
• Teams willing to model setup fee, retainer, commission tier, and OTA surcharge against their channel mix.

Who is TicketingHub right for?

• ✅ You're new or seasonal and want to pay nothing before your first sale — and next to nothing in a slow month.
• ✅ You sell heavily through Viator, GetYourGuide and other OTAs and want no extra channel commission on that growth.
• ✅ You want one number to explain to your accountant, not a four-part fee schedule.
• ✅ You want customers fixing their own reschedules and cancellations through Magic Link, not filling your inbox.
• ✅ You sell lower-priced tickets, where a per-booking minimum can quietly push a competitor's effective rate above 3%.
• ✅ You want a single migration contact and a widget live within minutes, not after a setup payment clears.

Proof it works

City Tours Belfast grew ticket sales 400% after switching booking systems. Egypt's Sound and Light Shows grew ticket sales over 500%, and Lions Water Adventure Park went from around $50K to $260K in online revenue in a year — powered by the widget, Magic Link and OTA distribution.

FAQs about switching from Orioly

How hard is it to migrate from Orioly to TicketingHub?

Switching costs you an afternoon, not a season. TicketingHub's team moves your products, availability, and bookings across at no charge, most operators are live within minutes, and 24/7 support has your back if you hit a snag.

Will switching from Orioly actually cost less?

Do the maths for your ticket prices and channel mix. At higher, steady values with mostly direct bookings, Orioly's lower commission can beat TicketingHub's flat 3% once its setup fee is spread out. At lower prices or a heavy OTA mix, TicketingHub's flat rate is usually cheaper — and it's always simpler, with nothing paid upfront.

Can I try TicketingHub before fully switching off Orioly?

Yes, and it costs you nothing to find out. No setup fee, no monthly commitment: run TicketingHub alongside your existing Orioly account, list a product or two, and let the real numbers decide.

No setup fee to earn back, no tier to get wrong

Every plan decision on Orioly is a bet — on your ticket prices, your OTA mix, your season — made before the money comes in. TicketingHub asks for no bet: no setup fee, no contract to break, no plan tier to choose. We migrate your catalog and bookings for free, your first product can be live in minutes, and you pay 3% only when a booking lands.