Best Orioly Alternative: TicketingHub
Comparing Orioly's setup fee, retainer, and tiered commissions to TicketingHub's flat 3% per online booking, with a worked pricing example.
Orioly trades a monthly fee for a setup cost, an annual retainer, a per-plan commission with a minimum, and an OTA surcharge. TicketingHub is one number: 3% per online booking, nothing upfront.
Looking for an Orioly alternative?
TicketingHub is a booking platform for tour and activity operators - walking tours, attractions, museums, boat trips, and more. No setup fee, no monthly fee: 3% per online booking.
Orioly took a different route: it dropped its monthly fee for a one-time setup cost, an annual retainer, and a commission that varies by plan and channel. That can be cheaper for some operators, but takes real arithmetic to know when. Here's what Orioly offers and how it compares.
What is Orioly?
Orioly is a booking and management platform for tours and activities, headquartered in Zagreb, Croatia. It serves tour operators, destinations and tourism boards, and resellers. Its core product pairs a Booking Manager for direct online sales with a Channel Manager connecting to major OTAs, including Viator, GetYourGuide, Klook, Tiqets, TourRadar, Musement, and Expedia.
Plans include desk-based POS, a mobile app, automated emails, analytics exports, guest manifests, coupon codes, Zapier, and API access, plus Stripe, PayPal, Braintree, and Mercado Pago payments. Orioly doesn't publish a founding year or ownership structure; its standout is the fee model itself.
Orioly pricing explained
Orioly sells three plans - Startup, Growth, Business - each with four fee components: a one-time setup fee ($399/$499/$699), a small annual retainer running the opposite direction ($200/$150/$100), a per-booking commission (2.5%/2%/1%) with a minimum charge ($0.60/$0.50/$0.40), and, on Growth and Business, an extra 2% commission on OTA bookings. Offline bookings carry no commission.
Take an operator doing 10,000 pounds a month in direct online bookings - about 250 bookings averaging 40 pounds each. On Orioly's Startup plan, closest to TicketingHub's zero-setup approach, the 2.5% commission runs about 3,000 pounds a year (the minimum doesn't bind here). Add the retainer (roughly 160 pounds) and the setup fee (roughly 315 pounds, once): year one totals about 3,475 pounds; year two on, about 3,160.
TicketingHub, same volume, is 3% flat: 3,600 pounds a year, every year, nothing upfront. Here Orioly's Startup plan is about 125 pounds cheaper in year one and 440 pounds cheaper after, since 2.5% sits close to 3% and the fixed costs are small against this volume. Drop the average ticket toward 15-20 pounds and the per-booking minimum starts to bind, pushing Orioly past 3%. Add OTA bookings on Growth or Business and the extra 2% stacks on top, erasing that advantage.
Orioly vs TicketingHub at a glance
- Pricing - Orioly: one-time setup fee ($399-$699), annual retainer ($100-$200), plus a per-booking commission (1%-2.5%) with a minimum. TicketingHub: flat 3% per online booking, nothing else required.
- Setup - Orioly: one-time fee due before you start selling. TicketingHub: no setup fee, live in minutes.
- Booking widget - Orioly: online booking via its Booking Manager; design specifics not published. TicketingHub: one line of code, brand-matched, multi-language, multi-currency.
- OTA channel manager - Orioly: syncs with Viator, GetYourGuide, and other resellers; free on Startup, +2% commission on Growth/Business. TicketingHub: real-time sync with Viator, GetYourGuide, and others inside the flat 3%; OTA sales grew 401% (2022-2025).
- Magic Link - Orioly: not publicly documented. TicketingHub: customers reschedule, cancel, or convert a refund to a voucher themselves.
- Point of sale - Orioly: POS Desk on every plan; offline sales carry no commission. TicketingHub: iOS/Android POS, works offline, supports printers and PDQ machines.
- Waivers - Orioly: not publicly documented. TicketingHub: digital waivers via Smartwaiver.
- Support - Orioly: reviewers on GetApp rate support 4.6 out of 5; channels not published. TicketingHub: 24/7 chat and email, plus free migration help.
- Reviews - Orioly: 4.7 out of 5 on GetApp (Gartner Digital Markets network), 7 reviews. TicketingHub: 5.0 out of 5 on Capterra.
Why operators switch to TicketingHub
One number instead of a fee schedule
Working out Orioly's true cost means tracking a setup fee, a retainer, a per-booking minimum, and a possible OTA surcharge - then redoing it if your channel mix shifts. TicketingHub is 3% per online booking, plus disclosed integration fees. That's the whole list, and nothing is due before your first sale.
OTA growth without a second commission layer
Orioly's Growth and Business plans add a 2% commission for OTA bookings, stacked on the base rate. TicketingHub's sync with Viator, GetYourGuide, and other resellers sits inside the flat 3% - no extra layer for reseller sales, whose volume grew 401% between 2022 and 2025.
Self-serve changes cut the support queue
Magic Link lets customers reschedule, cancel, or convert a refund to a voucher without emailing support. Paired with an email validator and abandoned-cart recovery emails, the effect compounds into fewer tickets and fewer missed bookings.
What reviewers say about Orioly
GetApp - part of the Gartner Digital Markets network that also runs Capterra - lists Orioly at 4.7 out of 5, from a small sample of 7 reviews. Ease of use and value for money (4.7) score above features (4.4), a modest signal given the sample size. We couldn't pull attributed pros-and-cons text from Capterra or G2 this round, so treat this as directional.
Who is Orioly right for?
- Operators comfortable paying an upfront setup fee for a lower ongoing commission, especially at higher, steady ticket values.
- Operators who do most of their volume offline or at the desk, where Orioly charges no commission at all.
- Teams willing to model setup fee, retainer, commission tier, and OTA surcharge against their channel mix.
Who is TicketingHub right for?
- ✅ New or seasonal operators who don't want to pay anything before their first sale.
- ✅ Operators selling heavily through OTAs like Viator and GetYourGuide, where TicketingHub charges no extra channel commission.
- ✅ Teams that want one number to explain to their accountant, not a four-part fee schedule.
- ✅ Operators who want customers to self-serve reschedules and cancellations through Magic Link.
- ✅ Anyone selling at lower ticket prices, where a competitor's per-booking minimum can push its effective rate above 3%.
- ✅ Operators who want a single migration contact and a widget live within minutes, not after a setup payment clears.
What operators say about TicketingHub
"TicketingHub is a fantastic booking management system. The abandoned cart emails have noticeably reduced the number of people that don't book." - Shannon R., small business owner, on Capterra.
City Tours Belfast grew ticket sales 400% after switching from Checkfront. Egypt's Sound and Light Shows grew ticket sales over 500%, and Lions Water Adventure Park grew profits 400% in a year.
FAQs about switching from Orioly
How hard is it to migrate from Orioly to TicketingHub?
TicketingHub's team helps move your products, availability, and bookings across at no charge. Most operators are live within minutes, with 24/7 support if you hit a snag.
Will switching from Orioly actually cost less?
It depends on ticket prices and channel mix. At higher, steady values with mostly direct bookings, Orioly's lower commission can beat TicketingHub's flat 3% once its setup fee is spread out. At lower prices or a heavy OTA mix, TicketingHub's flat rate is usually cheaper and always simpler.
Can I try TicketingHub before fully switching off Orioly?
Yes. No setup fee and no monthly commitment, so you can run TicketingHub alongside your existing Orioly account, list a product or two, and compare the real numbers before moving everything over.
Switching from Orioly is easy
No setup fee, no contract to break, no plan tier to get wrong on day one. TicketingHub migrates your catalog and bookings for free, and your first product can be live in minutes.