Planning your next big adventure can feel overwhelming, especially when it seems like everyone has already uncovered the best-kept secrets.
You want your travel experiences to be unforgettable, unique, and worth every penny with travel companies or online travel agency, but with so many options, how do you know what’s really worth your time?
Or you might even have spent hours scrolling through travel blogs and review sites, looking for the perfect trip only to feel paralyzed by the sheer number of choices. You’re not alone. But here’s the good news—you don’t have to go it alone.
As travelers across the globe gear up for their 2024 holidays, some experiences are standing out from the crowd.
Viator, a go-to platform for curated, top-rated tours and activities, is buzzing with rave reviews about a handful of experiences that promise to deliver the kind of moments that stick with you for a lifetime.
By the end of this article, you'll know which Viator experiences everyone is raving about for 2024, why they’ve captured the world’s attention, and how to make sure you don’t miss out on what could be the highlight of your next trip.
The Top 5 Viator Travel Experiences for 2024 Viator Experience Awards
Viator has always been known for offering unique, unforgettable experiences, and 2024 is shaping up to be no different. Based on customer reviews in travel companies, trending destinations, and a growing desire for immersive travel, here are the top five Viator experiences everyone’s talking about this year:
1. Hot Air Balloon Ride Over Cappadocia, Turkey
Imagine floating gently above the surreal landscape of Cappadocia, with its fairy-tale-like rock formations and valleys illuminated by the rising sun. This hot air balloon ride is consistently one of Viator’s highest-rated experiences, and for good reason.
The breathtaking views and once-in-a-lifetime photo opportunities have made it a must for travelers heading to Turkey and giving a hands on experiences.
Why It’s Popular in 2024:
With travel restrictions lifted, many are eager to check off their bucket lists, and Cappadocia’s balloon rides are at the top. Social media has also played a huge role, with Instagram and TikTok flooded with dreamy images of people soaring over Cappadocia’s magical landscape.
2. Northern Lights Tour from Reykjavik, Iceland
Few natural phenomena are as awe-inspiring as the Northern Lights, and Viator’s guided tours from Reykjavik ensure you get the best chance to witness this stunning display and winning historical sights. Professional guides track the best viewing conditions, ensuring you’re in the right place at the right time to see the dancing lights.
Why It’s Popular in 2024:With an increased focus on nature and sustainability in travel, seeing the Northern Lights has become a must for travelers who want to experience natural wonders. Travelers sought respite in cooler destinations, making Iceland an ideal choice. Iceland’s popularity as a destination is still climbing, and this tour guarantees a memorable, eco-conscious experience.
3. Private Island-Hopping Boat Tour in Phuket, Thailand
Thailand continues to be a top destination for those seeking sun, sea, and adventure. One of Viator’s most popular experiences for 2024 is a private island-hopping tour in Phuket.
Travelers get to escape the crowds, having a trip dates and explore secluded beaches, crystal-clear waters, and hidden lagoons, all with the freedom that comes with a private boat.
Why It’s Popular in 2024:
Post-pandemic, travelers are increasingly looking for private or small-group tours that allow for personalized experiences. This tour offers the perfect combination of luxury and adventure, letting travelers discover Thailand’s beauty in a more intimate setting.
4. Full-Day Tour of the Colosseum, Vatican, and Sistine Chapel in Rome, Italy
For history lovers, this full-day guided tour of Rome’s iconic landmarks is hard to beat. With skip-the-line access to the Colosseum, Vatican Museums, and Sistine Chapel, you’ll be able to dive deep into the history, art, and culture of ancient Rome without the long waits.
Why It’s Popular in 2024:
Cultural tourism is making a big comeback, and travelers want to make the most of their time in historical cities like Rome. This tour caters to those who want to experience the must-see attractions without the hassle, making it perfect for time-conscious visitors.
5. Safari Adventure in Kruger National Park, South Africa
For those seeking a thrilling wildlife experience, Viator’s safari tours in Kruger National Park have become one of the most booked experiences in 2024. The chance to see the Big Five (lions, leopards, rhinos, elephants, and buffalo) in their natural habitat is a draw for wildlife enthusiasts and adventure travelers alike.
Why It’s Popular in 2024:
As more travelers shift towards experiential tourism, safaris have surged in popularity. Kruger National Park, with its rich biodiversity, remains a top choice for those looking to connect with nature and witness some of the world’s most majestic animals up close.
Exploring Destinations Rich in Local Cultures
In 2024, travelers are increasingly seeking out destinations rich in local cultures, with a focus on historical or cultural tours that allow them to immerse themselves in the traditions and customs of the places they visit. The 2024 Viator Experience Awards highlighted the importance of cultural experiences, with culturally-driven tours and culinary experiences dominating the rankings.
Destinations like Japan, Italy, and Mexico offer ample culinary travel inspiration, with cooking classes and street food tours being among the most popular activities. Imagine learning to make sushi from a master chef in Tokyo, or savoring the flavors of authentic Italian pasta in a hands-on cooking class in Rome. Street food tours in Mexico City, where you can taste everything from tacos to tamales, are also a hit among food enthusiasts.
Travelers are also seeking out unique cultural experiences, such as attending a traditional tea ceremony in Japan or taking a flamenco lesson in Spain. These activities provide a deeper connection to the local culture, allowing travelers to engage with the traditions and artistry that define these destinations.
The travel tech sector is also responding to this trend, with companies like Viator offering a range of cultural tours and activities that cater to the evolving travel habits of modern travelers. As travelers venture further afield, they are seeking out destinations that offer a rich cultural experience, such as the ancient cities of Southeast Asia or the vibrant markets of Africa.
Booking data from Viator shows that travelers are increasingly booking guided tours and cultural experiences, with photography tours and nature tours also being popular. The global travel community is playing a significant role in promoting cultural tourism, with travelers sharing their experiences and recommendations on social media and travel forums.
However, travelers’ discretionary spending may be impacted by economic headwinds, making it important for travel tech companies to offer affordable and flexible options. Despite these challenges, exploring destinations rich in local cultures remains a key trend in the travel industry, with travelers seeking out unique and immersive experiences that allow them to connect with the places they visit.
In conclusion, 2024 is shaping up to be a year where cultural enrichment and immersive learning take center stage in travel. Whether it’s through culinary adventures, traditional ceremonies, or guided tours, travelers are eager to dive deep into the local cultures of their chosen destinations.
Why These Experiences Are Trending in 2024
The travel landscape is always evolving, and in 2024, a few more key trends emerged that are driving the popularity of these top Viator experiences. From social media influence to changing traveler priorities, here’s why these experiences are all the rage this year:
1. The Rise of Social Media-Fueled Travel
Platforms like Instagram, TikTok, and YouTube have made picturesque destinations and unique experiences more accessible to the global audience. Travel enthusiasts now want to create and share those viral moments, like gliding over Cappadocia in a hot air balloon or capturing the stunning Northern Lights in Iceland to have a travel experiences.
These visually striking experiences are perfect for social media, and travelers want to recreate those magical moments for themselves.
2. Post-Pandemic Pent-Up Demand for Adventure
After years of travel restrictions, many people have been itching to explore the world again. In 2024, adventure and outdoor experiences are in high demand. Travelers sought respite in cooler destinations like Helsinki and Stockholm, which have seen a spike in bookings as travelers search for relief from high temperatures.
Travelers want to make the most of their long-awaited trips by seeking out unique, bucket-list-worthy adventures like safaris in Kruger National Park or island-hopping in Phuket. Experiences that offer wide-open spaces, nature immersion, and a sense of freedom are more popular than ever.
3. Sustainability and Responsible Travel
There’s been a growing awareness of sustainable travel, with many tourists seeking experiences that support local communities and protect natural environments. Tours like the Northern Lights adventure in Iceland and safaris in Kruger National Park align with eco-conscious travelers’ values, offering once-in-a-lifetime moments that minimise environmental impact.
Many travelers are drawn to experiences that allow them to connect with nature in a way that feels both ethical and immersive.
4. Cultural Enrichment and Immersive Learning in Destinations
Cultural experiences continue to attract those seeking a deeper connection to the places they visit. Tours of historic landmarks, like Rome’s Colosseum and Vatican City, allow travelers to engage with ancient history and art, adding layers of meaning to their trips.
These experiences appeal to those looking for more than just a vacation—they want to learn, explore, and leave with a greater understanding of the world’s heritage.
5. Exclusive and Private Experiences
As a response to the desire for more personalised and intimate travel, private tours and exclusive experiences have become incredibly popular in 2024.
Whether it’s a private boat in Thailand or a small-group guided tour in Italy, these experiences offer travelers the chance to avoid large crowds while enjoying a more customized adventure. This trend is especially appealing for luxury travelers and those who value flexibility and exclusivity.
How to Book and Make the Most of Your Viator Experience
Booking a top-rated travel experience on Viator is simple, but to ensure everything goes smoothly and your adventure is as memorable as possible, it helps to follow a few tips. Here’s a quick guide on how to book your dream experience and make the most of it:
1. Browse and Compare Options
Viator makes it easy to browse by location, activity type, and customer ratings. When you search for an experience, you’ll see all the essential information—price, availability, and reviews—at a glance.
Take the time to read through the reviews and descriptions to understand what each tour offers and if it aligns with your travel goals.
2. Book Early
Many of Viator’s most popular experiences fill up fast, especially during peak travel seasons or a seasonal twists like early fall, trip to sounthern europe or do mountain biking. If you're planning to visit high-demand destinations like Rome or Iceland, it's a good idea to book well in advance. This ensures you get your preferred date and time and avoids disappointment if the experience sells out.
3. Look for Extras
Some tours offer additional perks like hotel pickups, skip-the-line access, or private guides. Be sure to check if these extras are included in your booking, as they can enhance your experience and financial performance.
For example, the full-day Rome tour includes skip-the-line tickets, saving you hours of waiting in queues at iconic landmarks.
4. Read the Fine Print
Always take a moment to review the cancellation policy and any special requirements. For example, some tours may have age restrictions, or certain activities (like hot air balloon rides) might depend on weather conditions. Knowing these details ahead of time will help you plan better.
5. Prepare for Your Experience
Once you’ve booked, take some time to prepare so you can fully enjoy your experience:
- Pack appropriately: Whether you’re going on a safari or an island-hopping tour, make sure you have the right gear (comfortable shoes, sunscreen, cameras, etc.).
- Arrive early: Many tours require you to meet at a central location or be ready for hotel pickup. Arriving early ensures you won’t miss out.
- Keep an open mind: While Viator does its best to make sure everything runs smoothly, sometimes there are unforeseen changes due to weather or logistics. Being flexible can turn unexpected moments into memorable adventures.
Conclusion
2024 is shaping up to be an exciting year for travel, and Viator’s most popular experiences are proof that unforgettable adventures are waiting for you. Whether you’re dreaming of soaring over Cappadocia’s otherworldly landscape, chasing the Northern Lights in Iceland, or immersing yourself in the rich history of Rome, Viator offers something for every type of traveler.
With rave reviews, once-in-a-lifetime moments, and the ability to book your experience with ease, it’s no wonder these activities are the talk of the travel world. Now is the time to plan ahead, secure your spot, and make your next trip truly extraordinary.
So, what are you waiting for? Dive into Viator’s top-rated experiences, and let 2024 be the year you collect stories and memories that last a lifetime.
