A trusted route into the South Australian market
Some sales channels reach travellers through search engines; others reach them through membership. RAA — the Royal Automobile Association of South Australia — is firmly the second kind. It is one of South Australia's most trusted organisations, and its travel arm puts holiday inspiration and booking directly in front of a large, loyal member base. For tour, activity and attraction operators, that is a distribution opportunity with a quality of trust no advertising campaign can buy.
Through TicketingHub's channel manager, RAA Travel can sell your experiences from your live availability, with every booking landing in the same dashboard as your direct sales — no re-keying, no double-booking, no separate calendar to babysit.
What is RAA Travel?
RAA was founded in 1903 by a small group of motoring pioneers and has grown into one of South Australia's leading member organisations, providing motor, home and travel products and services to more than 780,000 members across the state.
RAA Travel is the travel side of the organisation. It offers domestic and international flights, holiday packages, attraction tickets, car hire and transfers — taking the hassle out of trip planning for members who want to explore South Australia and the wider world with a brand they already know.
Why RAA members are valuable guests
Member-based channels behave differently from open marketplaces. Members book with the confidence of a familiar brand behind them, they plan trips within Australia as well as abroad, and many are exactly the audience regional operators want to reach: travellers happy to drive, explore and spend locally. If your experiences suit domestic visitors — wine tours, wildlife encounters, coastal cruises, museums and attractions — an RAA listing puts you inside a trusted recommendation rather than an anonymous search result.
There is also a practical difference: a recommendation from a century-old member organisation carries weight that an ad never will. Operators tend to find that channel guests arrive better informed and better matched to the experience, because they booked through a curated travel service rather than a price-sorted results page.
How the TicketingHub connection works
TicketingHub's channel manager treats RAA like any other connected sales channel:
- Live inventory — RAA sells from your real-time availability, so a space sold there is instantly reflected everywhere else.
- One dashboard — online, in-person and third-party bookings — including RAA's — sit together in a single Orders view and daily manifest.
- No manual admin — bookings arrive with guest details attached; nobody re-types anything.
- Channel reporting — see how much business RAA sends you, per product and per period.
Ways operators use the RAA channel
Adelaide and regional South Australian operators
If you operate in Adelaide, the Barossa, Kangaroo Island or along the Limestone Coast, RAA members are already among your visitors. Listing through the channel simply makes the path to booking shorter — and makes sure those bookings land in your system automatically.
Attractions catering to drive tourism
As a motoring organisation at heart, RAA reaches travellers who take road trips. Attractions and experiences along driving routes — caves, lookouts, wildlife parks, historic towns — fit naturally into members' itineraries.
Operators building a steadier domestic base
International demand can be seasonal and volatile. A membership channel adds a steady domestic audience, which helps smooth the year and reduces dependence on any single source of bookings.
How to connect
Channel connections like RAA are enabled together with our team. Get in touch with your account manager or support, and on the dashboard side follow the standard reseller flow — add a wholesale rate to the products you want listed, create a reseller profile, and create a channel holding those products. We will confirm the connection with the partner and help you verify it with a test booking, which should appear as a pending order in TicketingHub tagged with the reseller name.
