Best CustomLinc Alternative: TicketingHub

Start selling today, not after a procurement cycle

If you're being quoted an enterprise implementation project when all you need is a booking widget and a till, you're about to pay for complexity you'll never use — in money, and in months of waiting. TicketingHub is a booking platform for tour and activity operators with no setup fee and no monthly fee: 3% per online booking, and you can be selling the day you sign up. It's rated 5.0 on Capterra.

CustomLinc is a different kind of product for a different kind of operator. Here's an honest look at both, so you can tell which side of that line your business sits on.

What is CustomLinc?

CustomLinc is a privately owned Australian software company founded in 2000, headquartered in Lindfield, New South Wales, with around 20 staff. It builds enterprise reservation and ticketing systems for high-volume tourism operations across Australia, New Zealand and Fiji — ticketing, access control, point of sale, food and beverage, retail, CRM and reporting in one platform, plus integrations with Expedia, GetYourGuide, Klook, Rezdy, Viator and Trip.com.

Its client base skews toward large, logistics-heavy operations: Rottnest Express, Melbourne Skydeck, Skyrail, Cruise Whitsundays, Darwin Harbour Cruises and Journey Beyond's cruise and rail businesses all run on CustomLinc. It recently migrated Phillip Island Nature Parks — 1.3 million visitors a year — off a legacy system over a three-month project, which is typical of how it engages: a scoped, professional-services-led rollout, not a self-serve signup.

That depth suits a ferry operator juggling timetables, occupancy and fuel surcharges. It's also more system, and more project, than most single-site or multi-product operators need.

CustomLinc pricing: the number you can't get without a meeting

CustomLinc doesn't publish pricing. Its own positioning — "you design it, we build it" — describes a custom-scoped solution, and the Phillip Island migration shows what that looks like: a multi-month project with a professional services team. Reasonable for a business running rules-engine pricing across fleets and fare classes, but it means you can't know your cost until you've been through a sales and scoping process.

TicketingHub removes that step, and the waiting with it. An operator doing £10,000 a month in online bookings pays 3% — £300, no setup fee, no minimum, known before you've spoken to anyone. You only pay when you earn: a slow month costs you less, automatically. With CustomLinc, the same £10,000 could sit inside a licence fee, a per-transaction rate, a services bill, or some mix — there's no rate card to check it against. The real risk with an opaque enterprise quote isn't that it's expensive; it's that you don't find out until you're partway into procurement.

CustomLinc vs TicketingHub, side by side

• Pricing — CustomLinc: not published, custom-scoped per business, no monthly fee disclosed either way. TicketingHub: 3% per online booking, no monthly fee, published upfront.
• Setup — CustomLinc: scoped implementation project (its Phillip Island Nature Parks migration ran three months). TicketingHub: no setup fee, live in minutes.
• Booking widget — CustomLinc: browser-based booking interface within its platform. TicketingHub: one line of code, brand-matched, multi-language and multi-currency.
• OTA channel manager — CustomLinc: integrations with Expedia, GetYourGuide, Klook, Rezdy, Viator and Trip.com. TicketingHub: real-time sync with Viator, GetYourGuide and other resellers; operator OTA sales grew 401% between 2022 and 2025.
• Self-serve customer tools — CustomLinc: not documented on its public features pages. TicketingHub: Magic Link lets customers reschedule, cancel or convert bookings to vouchers themselves.
• Point of sale — CustomLinc: unified POS for ticketing, food & beverage and merchandise, plus kiosks. TicketingHub: iOS and Android POS, works offline, with printers, cash registers and PDQ machines.
• Waivers — CustomLinc: digital waivers via its own "Flexi Form" builder with conditional logic and multi-language support. TicketingHub: digital waivers via Smartwaiver integration.
• Support — CustomLinc: 24/7 support included. TicketingHub: 24/7 chat and email support, plus free migration help.
• Reviews — CustomLinc: no public rating found on Capterra or G2. TicketingHub: 5.0 on Capterra.

Why operators switch to TicketingHub

Know your cost before you talk to anyone

No setup fee, no monthly fee, 3% per online booking. Additional integration fees apply for payment providers and OTA channels, and we say so upfront. Take your own booking volume, multiply by 3% — that's the whole exercise. No scoping call required.

Take your first booking this week, not next quarter

CustomLinc's own case studies describe multi-month migrations for its largest clients. TicketingHub's first product can be live in minutes — no professional services engagement, no phased rollout plan. Every month you're not selling online is revenue that never comes back.

Get your evenings back

Fewer support emails, more finished checkouts — handled by the software, not by you:

• Magic Link lets customers reschedule, cancel or convert their own booking to a voucher — you keep the sale as a new date or a voucher instead of a refund, and your inbox stays quiet.
• An email validator at checkout means every confirmation actually arrives — no no-shows because a customer typo'd their email.
• Abandoned-cart recovery emails win back the customers who almost booked.

Your website stays the star

TicketingHub's widget drops onto any website with one line of code, matches your branding, and works in multiple languages and currencies — so more visitors finish booking on your site instead of being sent off to a separate portal.

Who is CustomLinc right for?

• High-volume attractions and cruise, ferry or rail operators with complex fare, occupancy and logistics rules.
• Businesses with an in-house ops or IT team able to run a multi-month implementation project.
• Operators who need dynamic, rules-engine pricing across fleets or timetables, not a single product line.
• Businesses comfortable going through a sales and scoping process before seeing a final price.

Who is TicketingHub right for?

• ✅ Operators who want to start selling online today, not next quarter.
• ✅ Businesses that want their exact cost — 3% per online booking — before signing anything.
• ✅ Teams that want a quieter inbox because customers reschedule or cancel themselves.
• ✅ Operators who want Viator and GetYourGuide demand synced in real time into one calendar.
• ✅ Businesses selling at the gate that need a POS which keeps working when the WiFi dies.

The results operators actually get

"TicketingHub is a fantastic booking management system. The abandoned cart emails have noticeably reduced the number of people that don't book." — Shannon R., small business owner, Capterra.

City Tours Belfast grew ticket sales over 400% after switching from Checkfront. Egypt's Sound and Light Shows — attraction-scale, high-volume operations — grew ticket sales over 500% with TicketingHub.

FAQs about switching from CustomLinc

How hard is it to migrate from CustomLinc to TicketingHub?

Switching costs you an afternoon, not a season. The team moves your products, pricing and availability across as part of free onboarding — most operators are live within minutes of setup, before a comparable CustomLinc implementation would even be scoped.

Is TicketingHub cheaper than CustomLinc?

We can't say for certain — CustomLinc doesn't publish pricing, so there's no rate to compare. What you can do is the maths on your own side: TicketingHub is always 3% of what you sell online, no setup or monthly fee. With CustomLinc you'd need to go through its sales process to get a number.

Can I try TicketingHub before committing?

Yes — that's the low-risk way to decide. Setup is free and there's no long-term contract, so list your first product, take real bookings, and let the results make the case before you move everything over.

Selling by Friday beats a quote by Q3

No procurement cycle, no professional services bill, nothing to cancel if it's not for you. Setup is free, the team migrates your products, and you pay 3% only on what you sell. Bring your booking volume, do the maths, and see how it compares with a quoted enterprise contract for your operation.