If you're a business owner in the tourism industry, then you know that attracting tourists is essential to your success. With so much competition out there, it can be tough to stand out and get both local and international visitors to choose your business over the others.
But don't despair! There are some things you can do to make your tour business more attractive to tourists.
In this blog post, we will discuss some strategies that have been proven to work when it comes to marketing your local travel and cultural activities. Keep reading for more information!
Marketing Strategies to Attract Domestic Tourists and International Visitors
1. Seek partnerships with other businesses in the domestic tourism industry
The first step in getting a big draw on your tours and activities is to partner with other businesses in the travel and local tourism industry. This could involve cross-promotion, joint marketing campaigns, or even simply working together to offer discounts or package deals.
By teaming up with other businesses, you can reach a large number of audience and make it more likely that tourists will learn about your business.
Here are some ideas to do so:
Partner up with local influencers to increase exposure
If you're not already working with local influencers, now is the time to start! Influencer marketing can be a great way to get more people interested in your tours and activities.
Look for social media influencers who have a large following in your area and see if they would be interested in promoting your business to their followers. These influencers can help you reach a larger audience and generate more interest in your guided tours and activities.
Promote on popular travel websites and directories
Another great way to get your business in front of tourists is to list it on popular travel websites and directories.
When people are planning their trips, they will often turn to these websites to find attractions and businesses in the area.
By ensuring that your business is listed on these websites, you'll be more likely to show up in search results and attract tourists.
2. Create A Compelling Destination Website
In today's digital age, it's essential to have a strong online presence if you want to attract tourists to your business.
Creating a destination website will showcase all that your business has to offer and persuade tourists that your attractions and tours are worth visiting. Doing so will help you to reach a wider audience and convince more people to visit your business.
Here are some factors that you need to take note of as well:
Optimize your website for mobile use
Make sure your website is designed for mobile use. Now, more and more tourists are using their smartphones to access the internet.
If your website is not mobile-friendly, potential customers will likely become frustrated and give up on trying to view it. As a result, they'll be less likely to visit your destinations.
Use local SEO strategies
SEO, or search engine optimization, is a process of optimizing your website to rank higher in search engine results.
One way to do this is by using local SEO strategies. This involves including relevant keywords and phrases on your website that are related to your location.
For example, for tour operators in the city of Los Angeles, you would want to include keywords and phrases like "tourist attractions in Los Angeles," "main attractions in LA," and "things to do in Los Angeles."
By using local SEO principles, you can improve your website's visibility in search engine results and attract tourists.
Know more: SEO for Tour Operators: 4 Tactics to Generate More Leads
3. Obtain and Utilise Data
Data is the heart of marketing and is an important factor for success. How can you hope to promote your destinations and tours effectively if you don't know who your target audience is or what they're interested in?
This is where data comes in. By obtaining data about your target market, you can learn more about their needs and desires.
This, in turn, will allow you to create marketing campaigns that are more likely to resonate with them.
There are a number of ways you can obtain data about your target audience. Here are some of them:
Identify your target visitors to optimize ad buying
It's crucial that you identify your target visitors before you start buying advertising. Otherwise, you could end up wasting a lot of money on ads that no one will see.
To do this, start by creating a buyer persona. This persona should include information like the demographic details of your ideal customer and their interests.
Once you have created your buyer persona, you can then use this information to buy advertising that is more likely to be seen by the domestic tourism market of your country
Tailor your marketing efforts by traveler type
Not all travelers are the same. There are several different traveler types, each with its own needs and desires.
So, you must tailor your marketing strategy to appeal to the specific traveler type that you're trying to attract tourists.
For example, if you're trying to attract families to your domestic tourism and international tourism sights, you would want to focus your marketing efforts on family-friendly attractions and activities.
On the other hand, if you're trying to attract business travelers and international tourists, you would want to focus your marketing efforts on related amenities and services.
By tailoring your marketing strategy to a specific traveler type, you'll be more likely to attract the right kind of tourists.
4. Explore Various Online Advertising Methods on Social Media
There's no doubt that social media is a powerful tool for marketing your domestic tourism business. It allows you to reach a large audience of domestic tourists quickly and easily.
But with so many different social media platforms out there, it can be difficult to know where to start.
Here are some tips:
Build a discussion platform on Facebook
One way you can use Facebook to promote your tours is by building a discussion platform. For example, you can create a group or page where tourists can ask questions and engage in discussion about your business. Also, you can create a personalized hashtag for your destination. Then, let your guests share their experience online through this hashtag. This way, you can track and increase your social media presence.
By doing this, you can build relationships with tourists and increase the chances of them doing business with you.
Show off what makes you unique on Instagram
Instagram is a great platform for showing off what makes your tours unique.
Use photos and videos to showcase the best aspects of your business, such as the beautiful location, the friendly staff, or the luxurious accommodations of your local hotels.
Doing so will make you more likely to attract customers who are looking for those specific things.
Encourage user-generated content and reviews
To encourage tourists to leave reviews, you can offer incentives like discounts or freebies. You can also respond to negative reviews in a professional and helpful way
By doing these things, you can increase the chances of tourists choosing your business over others.
5. Enhance customer experience
Have you ever taken a tour and had a bad experience? Maybe the travel agents were unprofessional or didn't give you the attention you deserved. Or maybe the tour itself was just badly organized.
Whatever the case, bad customer experiences like these are surely bad for business. After all, happy customers are loyal customers, and they're also more likely to tell their friends and family about their positive experiences.
Do you know that TicketingHub achieves an all-5-star Capterra Review for customer service? Read our blog: How Did I Manage to Get All 5-star Capterra Reviews?
So how can you go about enhancing customer experience? Here are some points to keep in mind:
In the travel and tourism industry, personalization is key. You want to make each customer feel like they're your only customer.
One way you can do this is by customizing tours to meet the specific needs and interests of your customers. Another way is by providing a high level of customer service throughout the entire process - from initial contact to post-tour follow-up.
By personalizing the experience, you can increase customer satisfaction and loyalty.
Create unforgettable and immersive experiences
Another way to enhance customer experience is by creating unforgettable experiences. This could involve anything from taking customers to off-the-beaten-path locations to organizing special events or activities.
The goal is to give customers an experience that they won't soon forget. By doing this, you can increase the chances of them visiting again in the future.
Provide multiple language options on your site
You wouldn't believe how many tour operators don't provide multiple language options on their websites. If you want to attract international tourists, it's essential to have a site that they can easily navigate.
By providing multiple language options, you can make your tours more accessible to a wider range of people.
6. Employ Digital Technology to Help Implement Your Marketing Strategy
Imagine being able to use new technologies to help you promote your tours. How amazing would that be?
Well, luckily, there are plenty of ways you can do this. With Ticketinghub's state-of-the-art features and tools, you can easily promote your tours to a wider audience.
Plus, with our easy-to-use platform, you can track your marketing strategies and see which ones are working and which ones need improvement.
Below are some of the best ways you can use Ticketinghub to market your travel agencies:
Automatically ask for reviews from your current tourists to attract new ones
Think of how many tourists are looking at online reviews before choosing tours. If you don't have any reviews, you're automatically at a disadvantage.
Ticketinghub can help you change that by automatically asking your current customers to leave a review after their tour. This is an easy and effective way to get more online reviews and attract new customers.
Retarget customers with the Abandoned Drip Campaign tool
No need to worry about losing potential customers who didn't book a tour with you. With Ticketinghub's Abandoned Drip campaign tool, you can retarget these customers and increase your chances of getting their business.
The tool allows you to send automated emails to tourists who didn't complete their booking. You can use this tool to give them a special offer or simply remind them of your tour business.
As we mentioned before, it's essential to have a site that is accessible to international customers. With Ticketinghub's multilingual widget, you can easily achieve this.
The widget automatically translates your website into different languages, making it easier for tourists from all over the world to navigate.
Deep affiliate links
Make it easy for bloggers, local hotels, spa services, and agents to refer customers to you by offering them an affiliate tracking code with TicketingHub.
With deep affiliate links, you can track where each referral is coming from and see which ones are generating the most business.
Get Started With TicketingHub Today!
We learned a lot about ways to attract international and domestic tourists to your tourism business. By seeking local partnerships, creating a compelling website, utilizing social media, providing unforgettable experiences, and using digital technology to market your business, you can attract tourists from all over the world.
Now it's time to put these 'ways to attract tourists' strategies into action. The good news is, with Ticketinghub, you can easily implement all of these marketing strategies and start attracting visitors today. So what are you waiting for? Get started with Ticketinghub today!
Sign up for a free trial now to see how Ticketinghub can help you grow your business.