Reach Japanese travellers with VELTRA
Rearrange the letters in VELTRA and you get TRAVEL — a fitting party trick for a company whose whole business is helping people travel better. VELTRA is a Japan-based online travel agency specialising in tours and activities around the world, and it is one of the best-known places where Japanese travellers book experiences for their overseas trips. For operators in destinations popular with visitors from Japan, that makes it a distribution channel few other OTAs can substitute for.
Japanese travellers are famously thorough planners: activities are typically researched and booked well before departure, in Japanese, on platforms they trust. If your storefronts are all in English, that demand largely passes you by. A VELTRA listing — connected to your live TicketingHub availability — puts you on the shelf where those decisions actually happen.
What is VELTRA?
VELTRA is an online marketplace offering hundreds of tours and activities across destinations worldwide, with new destinations added regularly. Travellers choose from sightseeing tours, spa escapes, interactive cultural programmes and much more, with detailed descriptions and traveller reviews guiding the choice. Its core audience is Japanese-speaking, planning everything from Hawaii beach days to European city tours before they fly.
How the integration works
TicketingHub is a booking and ticketing platform for tour, activity and attraction operators: a widget sells on your own website, your team works in one dashboard, and a channel manager distributes live inventory to connected OTAs. VELTRA plugs in as one of those channels:
- VELTRA sells from the same live calendar as your website, box office and other channels. A seat sold anywhere is immediately unavailable everywhere.
- VELTRA bookings appear in your TicketingHub dashboard and manifests like any direct booking — no re-keying, no separate list to reconcile before each departure.
- Because there is only one calendar, the classic multi-channel failure — two platforms selling the same last spaces — cannot happen.
- Channel-level reports show exactly what VELTRA contributes next to your other sales channels.
Commission terms are agreed directly between you and VELTRA as part of becoming a partner; TicketingHub handles the operational plumbing.
Operator use cases
Operators in destinations Japanese travellers love
Hawaii, Australia, Southeast Asia, Paris, London, Rome — destinations with strong Japanese visitation get the most from a VELTRA listing. If your tours already see Japanese guests arriving via hotel concierges or agents, VELTRA lets you meet that demand earlier and more directly.
Cultural and experience-led products
VELTRA's catalogue leans into interactive cultural programmes, food experiences and distinctive local activities, not just headline attractions. Operators with craft workshops, cooking classes or behind-the-scenes access often find their products fit the platform's editorial style particularly well.
Filling capacity outside your home market's season
Japanese travel peaks — Golden Week in spring, Obon in summer, New Year — do not align with every destination's domestic high season. A VELTRA channel can layer a second demand curve on top of your local one, smoothing utilisation across the year.
Connecting VELTRA to TicketingHub
The connection uses TicketingHub's standard OTA setup from your supplier dashboard: add a wholesale rate to each product, create VELTRA as a reseller and assign the rate, then create a channel with the permitted products and share its access token with the OTA.
Verify the link with a test booking taken through to the passenger-details step; a pending order carrying the reseller name should appear in your Orders list within minutes. TicketingHub support can run the setup with you — contact us or your account manager to enable the channel.
