Best Eventbrite Alternative: TicketingHub

Selling tours every day on software built for one-off events?

Eventbrite is a household name, and for a one-off concert, conference, or community gathering it does the job well. But your business is not a one-off. Tours, attractions, museums, boat trips, and escape rooms sell the same departures every day — through your own website, walk-ups at the door, and resellers like Viator and GetYourGuide. Run that business on event software and you pay for the mismatch on every single ticket.

TicketingHub was built in London for exactly this trade. No setup fee, no monthly fee — just 3% per online booking, with integration fees applying only for payment providers and OTA channels. Your booking engine lives on your own website, not inside someone else's marketplace, and TicketingHub is rated 5.0 on Capterra.

What is Eventbrite?

Eventbrite is a self-service event ticketing and discovery marketplace founded in 2006 and headquartered in San Francisco. Organizers create event pages, sell tickets, and promote events through Eventbrite's platform and consumer app, reaching event-goers in nearly 180 countries. It is popular for concerts, classes, festivals, conferences, and community events, and free events are free to list.

The company has been through major changes recently. Eventbrite traded on the New York Stock Exchange under the ticker EB until March 2026, when Milan-based software group Bending Spoons completed an acquisition of roughly 500 million dollars and took the company private. The deal was followed by substantial workforce reductions in April 2026. Eventbrite continues to operate, but operators building their business on the platform should be aware that its ownership, team, and product direction are in transition.

Eventbrite pricing: what the per-ticket fees cost you

Free events cost nothing to list. For paid tickets, Eventbrite charges per ticket sold. In the UK, the published rate is a 6.95% service fee plus 59p per sold ticket, with no separate payment processing fee. In the US, it is a 3.7% service fee plus 1.79 dollars per ticket, plus a 2.9% payment processing fee per order — and there is no longer a cap on total fees. By default these fees are added to the price your ticket buyers pay, though you can choose to absorb them. Selling at the door through the Eventbrite Organizer app costs extra too: in the UK, 50p per paid ticket plus 1.6% per order. An optional Eventbrite Pro subscription for email marketing starts at 12 pounds per month.

Do the maths for your own volume. Selling 10,000 pounds a month at an average ticket of 25 pounds — 400 tickets — Eventbrite's UK fees come to 695 pounds in service fee plus 236 pounds in per-ticket charges: 931 pounds, an effective rate of about 9.3%. TicketingHub on the same volume is 300 pounds flat. That is roughly 631 pounds back in your pocket every month — over 7,500 pounds a year, comfortably a seasonal guide's wages. If you pass Eventbrite's fees to customers instead, your tours simply cost around 9% more at checkout than the price on your website, and some of those customers walk. And the lower your average ticket price, the worse the per-ticket fee bites — exactly the volume-and-value profile most tours and attractions have.

Eventbrite vs TicketingHub, side by side

• Pricing — Eventbrite: 6.95% + 59p per sold ticket in the UK; 3.7% + $1.79 per ticket plus 2.9% processing in the US. TicketingHub: flat 3% per online booking.
• Monthly fee — Eventbrite: none for core ticketing; Pro email marketing from £12/month. TicketingHub: none.
• Setup — Eventbrite: free to start. TicketingHub: free to start, no setup fee, first product live in minutes.
• Booking widget — Eventbrite: sales run through Eventbrite-hosted event pages and its marketplace app. TicketingHub: embeds on your own website with one line of code, brand-matched, multi-language and multi-currency.
• OTA channel manager — Eventbrite: not part of its published feature set. TicketingHub: real-time availability sync with Viator, GetYourGuide, and other resellers; operators' OTA sales grew 401% between 2022 and 2025.
• Magic Link self-service — Eventbrite: no equivalent published. TicketingHub: customers reschedule, cancel, or convert to vouchers themselves.
• Point of sale — Eventbrite: at-the-door sales via the Organizer app cost 50p per paid ticket plus 1.6% per order in the UK. TicketingHub: iOS and Android POS that works offline and supports printers, cash registers, and PDQ machines.
• Support — Eventbrite: reviewers report difficulty reaching support and slow response times. TicketingHub: 24/7 chat and email support for every account.
• Reviews — Eventbrite: 4.6 on Capterra from around 5,800 reviews. TicketingHub: 5.0 on Capterra.

Why operators switch to TicketingHub

Keep more of every ticket you sell

Eventbrite's percentage-plus-per-ticket model punishes the high-volume, modest-price tickets tours and attractions sell — on Capterra, high and confusing fees are the single most common complaint, cited in about half of negative reviews. TicketingHub charges one number: 3% per online booking, no monthly fee, no per-ticket surcharge. You know your cost of sale before you sell a single ticket, and you only pay when you earn.

Your website stays the star

On Eventbrite, your listing sits in a marketplace alongside thousands of other events, and checkout happens on Eventbrite's pages. TicketingHub's widget embeds on your own site with one line of code, matches your brand, and speaks your customer's language and currency — so more visitors finish booking instead of drifting off to compare, and the sale is unambiguously yours.

Fill slots you can't sell yourself

Resellers are where tour operators grow, and Eventbrite does not list OTA channel management among its features — it was never built for this trade. TicketingHub's channel manager syncs live availability with Viator, GetYourGuide, and other resellers in real time from one dashboard: quiet midweek departures fill with OTA demand, with no double-bookings to apologise for. Operators on TicketingHub grew their OTA sales 401% between 2022 and 2025.

Get your inbox back — and help whenever you need it

Magic Link lets customers reschedule, cancel, or convert bookings to vouchers on their own, so a change of plans becomes a kept sale instead of an email chain. The email validator stops no-shows caused by a typo'd address, and abandoned-cart emails win back people who almost booked — Shannon R., a small business owner, says they 'have noticeably reduced the number of people that don't book.' When you do need help, humans answer 24/7 by chat and email — a pointed contrast with the slow support responses Eventbrite reviewers describe.

What reviewers say about Eventbrite

Eventbrite holds a 4.6 out of 5 rating on Capterra from roughly 5,800 reviews, which is a genuinely strong score. Reviewers consistently praise how easy it is to set up an event, the promotion and discovery tools, and the straightforward RSVP and ticket tracking. The recurring criticisms are the fee structure — described as high and confusing, and rising — occasional glitches and slow-loading pages, and difficulty reaching customer support when something urgent goes wrong. For a daily operator, those last two are the costly ones: a glitchy page or an unreachable support desk on a busy Saturday is refunds you eat.

Who is Eventbrite right for?

• Organizers of one-off or occasional events — gigs, conferences, workshops, community gatherings — who value marketplace discovery.
• Free events, which cost nothing to list or ticket.
• Organizers happy to pass roughly 7 to 10% in fees on to their ticket buyers at checkout.

Who is TicketingHub right for?

• ✅ Tour and activity operators who sell recurring departures every day and want software priced for that.
• ✅ Attractions, museums, boat trips, and escape rooms that want the booking — and the customer — on their own website.
• ✅ Operators who want Viator, GetYourGuide, and reseller demand flowing into one live calendar.
• ✅ Businesses that never miss a walk-up — offline-capable POS with printers and PDQ machines.
• ✅ Anyone who wants one predictable cost of sale: 3% per online booking, nothing monthly, nothing up front.

Proof it works for daily operators

City Tours Belfast grew ticket sales 400% after switching platforms, and Egypt's Sound and Light Shows grew ticket sales over 500% with TicketingHub. Sam R., a director, has seen it across formats: 'I've used Ticketinghub since 2014 for events ranging from walking tours to large international conferences.' Ten-plus years, one platform — it scales with you.

FAQs about switching from Eventbrite

How do I migrate my events from Eventbrite to TicketingHub?

Switching costs you an afternoon, not a season — and migration is free. We rebuild your tours and schedules as recurring products, set up your widget, and connect your payment provider and OTA channels. Your first product can be live in minutes, with 24/7 support throughout.

Will I actually pay less than on Eventbrite?

For paid tickets, almost always. Eventbrite's UK fees work out around 9% on a typical 25-pound ticket once the 59p per-ticket charge is included; TicketingHub is a flat 3% per online booking, with integration fees only for payment providers and OTA channels. The more tickets you sell at everyday tour prices, the bigger the gap — run the numbers for your own volume.

Can I try TicketingHub before leaving Eventbrite?

Yes, and it risks nothing: no setup fee, no monthly fee. Put the widget on your website, run it alongside your Eventbrite listings, and pay 3% only when bookings actually come in.

Stop paying event fees on an everyday business

On typical UK tour volumes, Eventbrite's fee stack costs roughly 631 pounds a month more than TicketingHub's flat 3% — money that could be a guide's wages, a marketing budget, or simply margin. Setup is free, our team does the migration, and support answers around the clock. Put one tour live this week and let the numbers decide.