Best ROLLER Alternative: TicketingHub

Looking for a ROLLER alternative?

TicketingHub is a booking platform for tour and activity operators: attractions, water parks, museums, tours, boat trips and more. There is no setup fee and no monthly fee. You pay 3% per online booking, so costs scale with sales, not the calendar.

If ROLLER's subscription-plus-usage-fee model or venue-suite scope doesn't fit your business, here is a close look at both.

What is ROLLER?

ROLLER is a cloud-based venue management platform for attractions and entertainment venues: trampoline parks, amusement and theme parks, water parks, family entertainment centres, museums and zoos. It was founded in Melbourne, Australia in 2010 by Mark Finn and Luke Finn, and today lists its headquarters in Austin, Texas, with regional offices including Melbourne, Sydney, London and Costa Rica. It says it partners with over 3,000 venues.

ROLLER is well capitalized: it has raised roughly 110 million dollars total, including 50 million in 2023 and another 50 million Series E in October 2025 backed by Insight Partners and J.P. Morgan. It acquired BookNow Software in September 2025, launched an AI assistant called ROLLER iQ that November, and partnered with Adyen on a financing product, ROLLER Capital, in May 2026.

ROLLER pricing: what's known and what isn't

ROLLER sells four tiers — Lite, Pro, Premium and Enterprise — distinguished mainly by POS and self-service-kiosk license counts (2, 6, 10 and unlimited) and extras like phone support and a dedicated success manager, both Enterprise-only. None show a dollar figure on ROLLER's pricing page; you get a number only after talking to sales. On top of the subscription, ROLLER charges usage fees on processed transactions, billed in arrears on the 5th of each month, also not published. A 14-day free trial is offered.

That means we cannot build a precise worked example: two unknowns, a subscription tier and a usage rate, both set by quote. TicketingHub's price is a single published number: 3% per online booking, no monthly fee. On 10,000 pounds of monthly online bookings, that's a flat 300 pounds, with payment-provider and OTA fees itemized separately. Whatever ROLLER quotes, it's worth asking for total cost at your actual volume, tier plus usage fees combined, and comparing that directly against TicketingHub's 300 pounds.

ROLLER vs TicketingHub at a glance

• Pricing — ROLLER: tiered subscription plus usage fees on transactions, both quote-only. TicketingHub: 3% per online booking, published, no monthly fee.
• Monthly fee — ROLLER: not disclosed; varies by tier (Lite to Enterprise). TicketingHub: £0.
• Setup — ROLLER: not disclosed. TicketingHub: £0.
• Contract — ROLLER: not disclosed; 14-day free trial offered. TicketingHub: no monthly fee to commit to; live in minutes.
• Booking widget — ROLLER: online ticketing built into its venue suite. TicketingHub: one line of code, brand-matched, multi-language and multi-currency.
• OTA channel manager — ROLLER: not found in its published features or reviews. TicketingHub: real-time sync with Viator, GetYourGuide and other resellers, one dashboard; OTA sales grew 401% 2022-2025.
• Magic Link — ROLLER: not advertised in its public materials. TicketingHub: customers reschedule, cancel or convert to voucher themselves.
• Email validator — ROLLER: not advertised. TicketingHub: checks emails at checkout to cut bounced confirmations.
• Point of sale — ROLLER: POS and self-service kiosks included, licensed by tier (2 to unlimited). TicketingHub: native iOS and Android POS, works offline, with printers, cash registers and PDQ machines.
• Waivers — ROLLER: waiver management built in, reviewers cite it as useful for group and party bookings. TicketingHub: digital waivers via Smartwaiver integration.
• Support — ROLLER: phone support only on Enterprise; Capterra reviewers report customer success going quiet or slow to respond. TicketingHub: 24/7 chat and email at every level.
• Reviews — ROLLER: 4.2 out of 5 on Capterra (146 reviews); also reviewed on G2. TicketingHub: 5.0 out of 5 on Capterra.

Why operators switch to TicketingHub

One published rate instead of a tier plus a usage fee

ROLLER stacks a subscription tier with a separate usage fee on transactions, and neither number appears on its website. TicketingHub publishes one rate: 3% per online booking, no monthly fee, no setup fee. Payment-provider and OTA fees apply on top and are itemized, but the core price is public.

Distribution beyond your own venue

We found no evidence ROLLER connects to OTA marketplaces like Viator or GetYourGuide; its ticketing is built around the venue's own site and front desk. TicketingHub's channel manager syncs real-time availability with Viator, GetYourGuide and other resellers from one dashboard. Operators using it saw OTA sales grow 401% between 2022 and 2025.

Support that doesn't require the top tier

ROLLER reserves phone support and a dedicated success manager for its Enterprise tier, and Capterra reviewers repeatedly describe customer success as slow or unresponsive on important questions. TicketingHub offers 24/7 support via chat and email to every operator, plus Magic Link so guests can reschedule, cancel or convert to voucher themselves without contacting support at all.

What reviewers say about ROLLER

ROLLER holds 4.2 out of 5 on Capterra from 146 reviews, and is also reviewed on G2. Reviewers praise ease of use for training staff, strong reporting and accounting workflows, and solid tools for group and party bookings with waivers. Recurring complaints: unresponsive customer success once you're a customer, marketing integrations like Meta and TikTok pixels gated behind a paywalled tier despite ROLLER already earning commission on sales, and a complicated initial setup.

Who is ROLLER right for?

• Large indoor entertainment venues — trampoline parks, water parks, family entertainment centres — with heavy on-site POS and kiosk needs.
• Operators who want a single, well-funded vendor covering ticketing, POS, waivers and memberships in one suite.
• Businesses willing to negotiate pricing directly and pay for Enterprise-tier support if they need phone access.

Who is TicketingHub right for?

• ✅ Operators who want a published price, not a subscription tier plus a usage fee set by quote.
• ✅ Businesses that want to sell on Viator, GetYourGuide and other OTAs from one dashboard.
• ✅ Teams that want customers to self-serve reschedules and vouchers via Magic Link.
• ✅ Operators who sell in person and need a POS that works offline.
• ✅ Anyone who wants 24/7 support without needing the top pricing tier to get it.

What operators say about TicketingHub

"TicketingHub is a fantastic booking management system. The abandoned cart emails have noticeably reduced the number of people that don't book." — Shannon R., small business owner, Capterra.

Lions Water Adventure Park grew profits 400% in a year with TicketingHub, and Egypt's Sound and Light Shows grew ticket sales over 500%.

FAQs about switching from ROLLER

How do I migrate my products and waivers from ROLLER?

TicketingHub's team helps migrate your products, availability and waiver setup during onboarding, at no extra cost. Setup is free and your first product can be live in minutes.

Is TicketingHub cheaper than ROLLER?

Hard to say precisely, since ROLLER doesn't publish its subscription tiers or usage fees. Ask for an all-in monthly quote at your actual volume, then compare it against TicketingHub's published 3% with no monthly fee — on 10,000 pounds of monthly bookings, that's a flat 300 pounds.

Can I try TicketingHub before switching from ROLLER?

Yes. There is no setup fee and no monthly fee, so you can list a product and test TicketingHub with nothing to cancel later if it's not the right fit.

Switching from ROLLER is easy

Setup is free, our team helps migrate your products and availability, and your first product can be live in minutes. If you'd rather see one published number than negotiate a tier and a usage fee, TicketingHub is built for you.