Some marketplaces bring you scale; a few also bring you the weight of a global travel group behind them. Musement — part of the TUI family as TUI Musement — is one of those. For operators of tours, museums, attractions, and activities, it offers reach across Europe and far beyond, and with TicketingHub managing the connection, selling there doesn't add a single extra system to your day.
About Musement
Musement is an online travel company (OTA) and a leading tours-and-activities provider, with local services in 140 countries around the world. Travelers use it to get the most out of their trips, whether that's exploring a newly discovered city or re-discovering an old favourite — and its app surfaces hidden gems from a local's perspective, including free activities that don't need reservations.
Musement has helped innovate the global tours and activities sector, with inventory spanning 1,100 cities and tens of thousands of locations: admission tickets for cultural sites, guided tours of major attractions, and local transport options such as bicycles and cruises. As part of TUI, one of the world's largest tourism groups, TUI Musement also supplies experiences to a vast audience of package-holiday customers — demand few operators can reach any other way.
Selling through Musement with TicketingHub
TicketingHub offers reservation software designed for operators of museums, zoos, aquariums, tours, and activities, and connects your inventory to Musement through our channel manager for a simple per-booking integration fee. Availability is shared live, so Musement sells only what's genuinely open; bookings made there flow into the same TicketingHub dashboard and manifests as your direct sales. No switching between systems, no re-typing bookings, and no overbookings.
- Connect sales channels and bookings instantly.
- Boost sales through automation rather than admin.
- Manage availability across every channel from one place.
- Monitor all your bookings on a single dashboard.
- Increase global visibility and expand your business.
The operational payoff is easy to underestimate. Every booking that would otherwise be typed in from an extranet email is a chance for a mistake — wrong date, wrong headcount, missed dietary note. Automatic sync removes that whole class of errors, and frees the time your team spends on it today for actual customer service.
Where Musement earns its place
Museums and cultural attractions
Musement's roots are in cultural experiences — admission tickets, skip-the-line entry, guided visits. Venues with timed-entry capacity benefit doubly from live sync: big allocations can be opened confidently, and sold-out slots vanish from sale everywhere at once.
Reaching TUI's package travelers
Through TUI Musement, experiences reach customers who booked their whole holiday with TUI. These guests often buy activities for their trip in advance or in resort — an audience that rarely finds an operator's own website.
City tours and local experiences across Europe
With deep coverage of European cities, Musement is a natural channel for walking tours, food experiences, and day trips looking to add an international audience to their local demand. Its editorial, local-perspective approach also suits distinctive products that get lost on purely search-driven marketplaces — the hidden-gem experiences its app is built to surface.
How to get connected
Talk to your TicketingHub account manager or our support team to enable Musement for your account — they'll confirm current availability of the channel for your region and product type, since OTA connections roll out progressively. Setup then follows the familiar pattern: wholesale rates on the relevant products, a Musement reseller record, and a dedicated channel with credentials. A test booking that appears as a pending order, with the reseller name attached, confirms everything is flowing.
