Best Softur Alternative: TicketingHub

Looking for a Softur alternative?

If your bookings still run through agency back-office software, your most profitable channel — the traveller booking directly on your own website — is going underserved. TicketingHub is built for exactly that: tours, attractions, museums, boat trips, escape rooms, and shows, sold online on your own site, at the door, through resellers and on OTAs, from one dashboard.

There is no setup fee and no monthly fee. You pay 3% per online booking, so cost follows revenue — a quiet month costs you almost nothing. TicketingHub is rated 5.0 on Capterra, and operators using its channel manager grew OTA sales 401% between 2022 and 2025.

What is Softur?

Softur is an Argentine travel-technology company, founded in 1993 and based in Buenos Aires, that has spent over three decades building software for inbound tourism. Its flagship product, iTraffic, is a back-office and front-office management suite for travel agencies, receptive tour operators and wholesalers, sold in three tiers — Business, Professional and Corporate — alongside a separate CMS product, Clavis, for tariff and web content management.

Softur describes itself as the most widely used platform of its kind in Argentina, and it supports clients across all of the country's receptive tourism zones as well as in eight other Latin American countries, with regional support offices in Chile, Uruguay, Paraguay, Brazil, Panama, the Dominican Republic and Venezuela. It integrates with GDS systems and hotel providers and, more recently, has added WhatsApp-based customer messaging.

Softur doesn't publish pricing: the company describes the suite as adapted to each client's functionality needs and budget, which means a quote is required. We could not find independent review data (Capterra, G2 or similar) for Softur, so we can't say anything verifiable about customer sentiment beyond what the company publishes itself.

Softur: what's known, what isn't, and what that costs you

What's known: Softur is licensed per tier and adapted per client, and it is built around agency and wholesaler back-office workflows — invoicing, supplier connections, itinerary building — rather than a consumer-facing booking checkout. What isn't published anywhere: the actual monthly or annual cost of any tier, whether there's a setup or implementation fee, and how (or whether) online consumer bookings are charged differently from agency-to-agency transactions. Until you've been quoted, you can't budget — and you can't compare.

TicketingHub's pricing removes that uncertainty. On £10,000 of monthly online bookings, our fee is a flat 3% — £300 — published on our pricing page, with integration fees for payment providers and OTA channels disclosed separately. You don't need a sales call to know your number: run it against your own volume tonight.

Softur vs TicketingHub, side by side

• Pricing — Softur: quoted per client and tier (Business/Professional/Corporate). TicketingHub: 3% per online booking, published.
• Monthly fee — Softur: not disclosed. TicketingHub: none.
• Setup — Softur: not disclosed. TicketingHub: none.
• Booking widget — Softur: agency- and wholesaler-facing tools; not a consumer checkout widget. TicketingHub: one line of code, brand-matched, multi-language and multi-currency.
• OTA channel manager — Softur: GDS and hotel-provider integrations for the trade. TicketingHub: real-time sync with Viator, GetYourGuide and other resellers for direct-to-consumer distribution.
• Magic Link — Softur: not a published feature. TicketingHub: customers self-serve reschedule, cancel or convert to voucher.
• Support — Softur: regional support offices across Latin America, business hours. TicketingHub: 24/7 chat and email.
• Reviews — Softur: no independent review data found. TicketingHub: 5.0/5 on Capterra.

Why operators choose TicketingHub over Softur

Know your number before anyone calls you

Softur's pricing depends on which tier and modules you take, and has to be quoted. TicketingHub's is public: 3% per online booking, no monthly fee, no setup fee. Integration fees for payment providers and OTA channels apply separately, and we're upfront about them. You only pay when you earn — the software bill can never outrun the bookings — and you know your cost per booking before you commit to anything.

Turn your own website into your best-selling channel

Every booking that comes direct is a booking without an agent's cut. Softur's tools are built around the agency and wholesaler side of the trade — GDS connections, supplier invoicing, itinerary building. TicketingHub's booking widget embeds on your own website with one line of code, matches your brand, and sells in your customer's language and currency — so more visitors finish booking with you instead of drifting off to book through someone else.

Grow the direct side without adding admin

• Fill slots you can't sell yourself: real-time availability sync with Viator, GetYourGuide, and other resellers.
• Get your evenings back: Magic Link lets customers reschedule, cancel, or convert their own bookings to vouchers — the requests never reach your inbox.
• Sell everywhere: point of sale for walk-ups, and a reseller portal that gives agents live shared availability from any browser.

Help at the hours you actually work

Booking problems don't keep office hours. TicketingHub support runs around the clock via chat and email, with onboarding help for migrations and a help centre of guides and videos. TicketingHub is rated around 5 stars on Capterra, and reviewers single out the support.

Who is Softur right for?

• Argentine and Latin American travel agencies and receptive tour wholesalers needing back-office and GDS integration.
• Businesses that primarily sell through agent networks rather than direct online checkout.
• Organisations able to commit to a quoted, tiered enterprise contract.

Who is TicketingHub right for?

• ✅ You want to sell directly to travellers on your own website, not just through agents.
• ✅ You want a published, predictable price you can model — no quote, no negotiation.
• ✅ You want Viator and GetYourGuide filling your calendar alongside your own site.
• ✅ You want customers making their own changes instead of calling an agent — and your team free to sell.
• ✅ You want 24/7 support wherever you are, no regional office required.

What operators say about TicketingHub

Egypt's Sound and Light Shows grew ticket sales over 500% with TicketingHub.

City Tours Belfast grew ticket sales 400% after switching platforms.

"Overall its been been an invaluable tool and system for my business, helping us both grow and expand." — Oliver M., executive director, Capterra.

FAQs about switching from Softur

Can TicketingHub replace Softur's agency and GDS connections?

TicketingHub is built for direct-to-consumer bookings and OTA distribution rather than GDS-level agency workflows. If your business is mostly agency-to-agency, evaluate carefully; if you sell direct or through OTAs and resellers alongside agents, TicketingHub covers that side well — and it's where the higher-margin growth usually is.

Is TicketingHub cheaper than Softur?

We can't say for certain since Softur's pricing isn't public. What we can say is TicketingHub's 3% per online booking is published and predictable, with no quote needed — so whatever Softur quotes you, you'll have a known number to hold it against.

Can I try TicketingHub before switching fully from Softur?

Yes, and it costs nothing to find out. There's no setup fee and no contract, so run TicketingHub for your direct online bookings while keeping Softur for agency workflows, and let the results decide.

Start selling direct this week

Every week without a direct channel is margin left with intermediaries. Setup is free, our team migrates your products, availability, and bookings, and one line of code puts your first product live in minutes. Nothing to pay upfront, 3% only when you sell, and 24/7 support behind you from day one.