How Zip Now London filled off-peak seats and simplified bookings

Zip Now London runs a city zipline experience for visitors and locals. Off-peak days were hard to sell, and the team wanted fewer bottlenecks at check-in and less paper on site.

At a glance
Location: London, UK
Industry: Zipline / outdoor experience
Focus: More online sales in quiet periods, simpler operations, better guest flow

The challenge

Before standardising on TicketingHub, Zip Now London had to:

• Grow online ticket sales for the zipline without overloading staff.
• Smooth demand across the week and season—not only busy weekends.
• Move guests through check-in faster, including waivers, without a pile of paperwork at the window.

What we put in place

Getting live on TicketingHub was straightforward, so the team could focus on guests—not tooling.

They used:

• Website booking — Guests buy tickets on Zip Now’s own site through TicketingHub’s embed, so sales aren’t stuck in email or phone-only workflows.
• Dynamic pricing — Prices flex with demand and season, so quieter slots stay attractive instead of sitting empty.
• Digital waivers — Guests complete waivers ahead of time; the desk spends less time on forms and more time hosting.

*(Keep your existing product screenshot here with a short caption, e.g.: “Operations and availability in one place—online sales, pricing, and reporting.”)*

Results

After rolling this out, Zip Now London saw:

• Stronger online sales — Tickets sold and managed through the same system end to end.
• Pricing and payments in one place — Seasonal and promotional changes without juggling spreadsheets.
• Better response to promotions — Guests engaged with offers such as high-impact seasonal discounts (e.g. 50% off campaigns).
• More focus on service — Staff spend less time on manual booking admin at the desk.

Closing line

Zip Now London turned a seasonal attraction into a more predictable, guest-friendly operation: easier to buy, easier to show up, easier to run.