How Zip Now London filled off-peak seats and simplified bookings

Zip Now London runs a city zipline experience for visitors and locals. Off-peak days were hard to sell, and the team wanted fewer bottlenecks at check-in and less paper on site.

The setting is part of the appeal: a zip wire strung over a park in central London, giving riders a fast pass above the treetops with the city skyline in view. It is also part of the operational challenge — an open-air, seasonal attraction lives and dies by how well it fills its calendar.

At a glance
Location: London, UK
Industry: Zipline / outdoor experience
Focus: More online sales in quiet periods, simpler operations, better guest flow

The challenge

Before standardising on TicketingHub, Zip Now London had to:

• Grow online ticket sales for the zipline without overloading staff.
• Smooth demand across the week and season—not only busy weekends.
• Move guests through check-in faster, including waivers, without a pile of paperwork at the window.

Part of this is simply the shape of the product. A city zip wire is a seasonal, capacity-bound attraction: a fixed number of slots per hour, a season measured in months, and demand that piles into sunny weekends while weekday afternoons sit quiet. Selling those quiet slots takes flexible pricing and friction-free booking — nobody impulse-books an experience that requires a phone call. And every unsold slot is gone for good; there is no shelf to put it back on.

What we put in place

Getting live on TicketingHub was straightforward, so the team could focus on guests—not tooling.

They used:

• Website booking — Guests buy tickets on Zip Now’s own site through TicketingHub’s embed, so sales aren’t stuck in email or phone-only workflows.
• Dynamic pricing — Prices flex with demand and season, so quieter slots stay attractive instead of sitting empty.
• Digital waivers — Guests complete waivers ahead of time; the desk spends less time on forms and more time hosting.

*(Keep your existing product screenshot here with a short caption, e.g.: “Operations and availability in one place—online sales, pricing, and reporting.”)*

Together, these changed the economics of a quiet Tuesday. Pricing can make off-peak slots genuinely attractive rather than leaving them to chance, and because the offer, the booking, and the payment all run through the same system, a promotion is a settings change — not a new workflow for the desk to absorb.

How the day runs now

A guest who booked online arrives with the waiver already completed, so check-in is a quick lookup rather than a form-filling session. The desk sells and amends bookings in the same system the website uses, which means walk-ups and pre-booked guests never collide over the same slots. And when the team runs a seasonal push — such as the high-impact discount campaigns described below — the response lands as trackable online bookings, not a queue at the window.

Results

After rolling this out, Zip Now London saw:

• Stronger online sales — Tickets sold and managed through the same system end to end.
• Pricing and payments in one place — Seasonal and promotional changes without juggling spreadsheets.
• Better response to promotions — Guests engaged with offers such as high-impact seasonal discounts (e.g. 50% off campaigns).
• More focus on service — Staff spend less time on manual booking admin at the desk.

None of these are headline numbers, and that is deliberate: for a seasonal attraction, the wins compound quietly. A fuller Tuesday here, a shorter queue there, one fewer spreadsheet to keep in sync — and by the end of the season the operation feels different, even though no single day did.

What their setup looks like

• Booking embed on their own website — direct online sales without sending guests to a third-party page.
• Dynamic pricing by demand and season — quiet slots priced to sell, peak slots left to earn their keep.
• Digital waivers tied to the booking — completed before arrival, visible at check-in.
• One dashboard for sales, pricing, and reporting — promotional changes made in minutes, results visible in the same place.

The takeaway for seasonal attractions

Zip Now London's pattern applies to any attraction with a short season and perishable capacity — outdoor experiences, seasonal pop-ups, weather-dependent activities. The operational goal is to make quiet-period inventory easy to discount and effortless to buy, while keeping check-in fast enough that busy periods don't jam. One system covering booking, pricing, waivers, and payments is what makes each of those levers cheap to pull.

Zip Now London turned a seasonal attraction into a more predictable, guest-friendly operation: easier to buy, easier to show up, easier to run.