Put your experiences in front of Australia's adventure audience
If you run skydives, jet boat rides, bungy jumps, hot laps, rafting trips or any other high-energy experience in Australia, Adrenaline is a sales channel you can't really ignore. It is one of the most popular online travel agencies (OTAs) for adventure experiences in the Australian market, and the people browsing it are actively looking for something thrilling to book — often as a gift, often with a date already in mind. Connecting Adrenaline to TicketingHub means those bookings land in the same dashboard as your direct sales, with live availability keeping both sides honest.
What is Adrenaline?
Adrenaline is a long-running Australian online marketplace for adventure experiences — it has been selling them for more than two decades. The site is home to thousands of trips and activities across the country, from land to air, from the Blue Mountains to experiences on or in the water, supplied by Australia's most trusted and professional adventure providers.
What makes Adrenaline distinctive among OTAs is its audience. Rather than general sightseers comparing city breaks, Adrenaline attracts people who have already decided they want an adrenaline rush — or want to give one as a present. Gift vouchers are a big part of the site's appeal, which means bookings often arrive months after purchase and outside the usual seasonal peaks. For an operator, that is a genuinely different customer stream from the one your own website attracts.
How the integration works
TicketingHub connects Adrenaline through its channel manager. Once the channel is live, your availability is shared with Adrenaline in real time, and every booking made there drops straight into your TicketingHub dashboard and daily manifest alongside your direct bookings. In practice that means:
- No double-bookings — when a seat sells on Adrenaline, it disappears from your other channels, and vice versa.
- No re-keying — bookings arrive with the reseller name attached, so nobody has to copy details from an email into your system.
- One manifest — your guides and check-in staff see Adrenaline guests and direct guests in the same list, on the same day sheet.
Commission terms are agreed between you and Adrenaline directly — TicketingHub's job is to make the operational side invisible, so distribution decisions stay commercial rather than administrative.
Where operators feel the difference
Aerial and skydive operators
Skydiving, scenic flights and hot air ballooning run on tight, weather-dependent capacity. Selling those seats on an OTA without live availability is a recipe for overbooking on a blue-sky Saturday. With the channel manager, Adrenaline only ever sees the seats you actually have left, and if you close a slot for weather in TicketingHub, it closes everywhere at once.
Water-based experiences
Jet boating, rafting, surfing lessons and dive trips typically sell in short, high-frequency departures. That is exactly where manual channel management breaks down — dozens of small time slots to keep in sync every day. Automating the sync lets you list every departure on Adrenaline rather than just a safe subset, which usually means more sold seats from inventory you already run.
Gift-driven experiences
V8 hot laps, tandem jumps and supercar drives are classic gift purchases, and Adrenaline's audience skews heavily toward gift buyers. Those guests redeem later and book a date when they're ready. Because redeemed bookings flow into TicketingHub like any other order, your capacity planning covers them automatically instead of treating vouchers as a parallel universe.
Setting up the connection
OTA channels in TicketingHub follow a simple pattern: add a wholesale rate to the products you want to distribute, create a reseller record for the OTA under Resellers, assign the rate to it, then create a channel with the products the OTA is allowed to sell. The channel's credentials (an access token) are what link your inventory to the OTA's side. To enable Adrenaline specifically, contact your TicketingHub account manager or support and we'll switch the channel on and walk you through the mapping.
Once connected, verify the link with a test booking: start a booking on the OTA side, stop at the passenger-details step, and check that a pending order appears in TicketingHub's Orders list with the reseller name attached. If it does, you're live.
