Sell more trekking and northern adventures with Adventures.com
Operators in Iceland, the Nordic countries, the Baltics and Canada face a distribution problem most of the industry doesn't: dramatic seasonality, weather that can cancel a departure with hours of notice, and guests who plan months ahead from the other side of the world. Adventures.com specialises in exactly this market, and pairing it with TicketingHub's channel manager means your glacier hikes and northern lights tours can be sold globally without your availability ever drifting out of date.
What is Adventures.com?
Adventures.com is a global travel agency with roots in The Great Canadian Adventure Company, founded in 1994. Built on the idea of an all-in-one travel site with top-notch customer care, it has grown into one of the leading resellers of award-winning trips and hiking adventures across the Northern Hemisphere.
Its catalogue reads like a northern wish list: lava cave tours, glacier hikes, winter expeditions, summer trekking, walking and hiking trips, and northern lights tours across Iceland, the Nordic countries, the Baltic states and Canada. Guests booking there are typically planning a once-in-a-lifetime trip — they book early, spend more per head than day-trippers, and care a lot about operator quality.
For operators, that guest profile changes the economics. Long-lead international bookings arrive when your calendar is still empty, giving you a revenue base to plan staffing and vehicle capacity around — and because the reseller handles the marketing to those far-away audiences, you get the demand without funding the ad spend.
How the channel manager keeps it in sync
TicketingHub connects your inventory to Adventures.com through its channel manager. The mechanics are simple to describe and hard to overvalue:
- Live availability — Adventures.com always sees your real remaining capacity, so a departure that fills up direct can't be oversold through the reseller.
- Bookings flow in automatically — every sale lands in your TicketingHub dashboard and manifest next to your direct bookings, tagged with the reseller name.
- One place to manage changes — close a departure for weather in TicketingHub and it closes on the channel too, immediately.
Commission and rate terms are agreed between you and Adventures.com; TicketingHub handles the plumbing, not the contract.
Use cases from the far north
Glacier and ice cave operators
Glacier hikes and ice cave tours run small groups with hard safety caps, and conditions change daily. Live availability sync means the reseller can never sell seat seventeen on a sixteen-person rope team, and a same-day closure for conditions propagates to every channel without a single phone call.
Northern lights and winter expedition operators
Aurora tours are booked far in advance by international guests — precisely the traffic Adventures.com brings — but they're also the most cancellation-prone product in the industry. Managing those rebookings inside one dashboard, with the reseller booking sitting next to your direct ones, keeps a cloudy week from becoming an admin week.
Summer trekking and walking tours
Hiking trails, national park walks and multi-day treks in the short northern summer need every departure filled in a narrow window. Distribution through a specialist reseller widens the funnel during exactly the weeks that decide your year, while TicketingHub keeps your guide rosters and manifests accurate as the bookings stack up.
Getting connected
OTA and reseller channels in TicketingHub are set up in three steps: add a wholesale rate to the products you want to distribute; create a reseller record for Adventures.com and assign the rate; then create a channel containing the products they may sell and share its access token. Map your ticket tiers (adult, child and so on) so guest types line up on both sides. Contact your TicketingHub account manager or support to enable the channel — we'll help with the product mapping.
Then verify: run a test booking on the reseller side as far as the passenger-details step and confirm a pending order appears in TicketingHub with the reseller name on it.
