How Sound and Light Egypt scaled ticketing at the Pyramids with TicketingHub

Sound & Light Egypt presents the Sound & Light shows at the Pyramids of Giza and other archaeological sites, alongside lighting experiences that showcase Egypt’s heritage. As visitor demand grew, ticketing and online sales had to match the scale of the productions—not slow down the box office or the guest journey.

To tighten the buying journey and digital experience, the organisation worked with Digital Expert Marketing Consultancy (DEMC). Alaa Khalifa, CEO of DEMC, needed a platform that could handle a full buying cycle—from discovery to purchase—with a reliable site, a simple booking path, and enough flexibility for different clients across the region.

“One of our biggest obstacles was finding a solution that understood the full buying cycle and could provide an exceptional user experience,” Alaa says.

DEMC evaluated options and standardised on TicketingHub for Sound and Light Egypt. “Our problem was solved by finding TicketingHub,” Alaa adds.

On the product side, the team uses TicketingHub to structure products, variants, categories, and price tiers, keep payments and automation workable across clients, and move faster with support when something needs tuning. Alaa’s team could get productive quickly: “I and my team took almost a day just to understand the whole logic of ticketing,” he recalls—after which day-to-day selling and reconciliation fit the operation more naturally.

“We’ve been using it for more than five years now and it has been serving us in the best way ever. The ticketing process has been easier with TicketingHub. The experience is far easier for anyone to use. TicketingHub is the best, most bulletproof solution for any ticketing needs. The support from their team, especially Carl, is unparalleled.”
— Alaa Khalifa, CEO, Digital Expert Marketing Consultancy

Sameh Saad, Director of the Sound and Light Show, describes the partnership from the operator side:

“TicketingHub has been a game-changer for Sound and Light Show since day one of onboarding their software. Their team is always looking for solutions and are eager to adapt to our ever-changing needs.”
— Sameh Saad, Director, Sound and Light Show

For Sound and Light Egypt, the result is a stable, long-running ticketing stack that supports high-profile sites, changing products, and guest expectations—with a single system behind the curtain instead of a patchwork of tools.