Walking tours sell many low-priced places to travellers who often book on their phone the night before. Each departure has a group limit, a meeting point and a guide who needs to know who is coming. And places sold on your website and through marketplaces need to draw from the same availability.
With a low ticket price, the way a platform charges matters more than usual. A fixed monthly fee is felt in quiet months, while a percentage fee grows with every sale. This guide compares eight platforms, explains their pricing and gives you practical scenarios to test before choosing.
Disclosure: We make TicketingHub, one of the eight platforms in this guide. We’ve included alternatives with different pricing models so you can compare them against your own operation.
What walking tour companies need from booking software
Group limits shared across every sales channel
Each departure needs its own limit, and it must hold across your website, walk-ups, phone bookings and every marketplace. Test what happens when the last place sells through Viator or GetYourGuide, and how staff learn about failed updates.
Fast mobile checkout
Many walking tour guests book on their phone, often close to the start time. Time a booking on your own phone, including payment, and check that the widget works on your website without sending guests elsewhere.
Guest lists and meeting points
Guides need a list of who is coming, with any notes, before the tour. Check where guides see the latest list, and whether guests get a reminder with the meeting point and time.
Free and tip-based tours
If you run free or tip-based tours, check whether the platform accepts zero-price bookings, how it handles no-shows, and whether you can still cap the group and message guests.
Guest changes and rain cancellations
Check whether guests can reschedule themselves without emailing you. Ask the provider to cancel a departure that has both direct and marketplace bookings. Follow how guests are told, how refunds or rebookings work, and which steps your team handles manually.
Clear costs throughout the season
Ask for subscription, booking, payment-processing and marketplace charges separately. Include fees paid by guests at checkout. Compare a quiet month, a busy month and the full year.
Walking tour booking software pricing compared
Pricing checked in October 2026. The figures below come from vendor pricing pages where published. FareHarbor and Peek Pro don’t publish a rate card; their 6% customer-paid booking fee is the rate operators typically see, so confirm it in your quote.
Dollar and euro symbols follow the vendors’ pages. Confirm currency, taxes, regional terms and your written agreement before signing.
| Platform | Subscription and setup | Booking fees and other charges |
|---|---|---|
| Bókun | Paid booking plans: $49 / $149 / $499 a month | 1.5% / 1.25% / 1% on applicable bookings. No Bókun booking fee on Viator or offline bookings under these plans. |
| Bookeo | Tours & Activities plan: US$39.95 a month | No commission on payments. Payment-gateway charges apply separately; plans have booking and resource limits. |
| bookingkit | €49 / €99 a month | 3% / 2% booking commission by plan, plus a separate 3% online payment fee and €0.60 per ticket. |
| CaptainBook | Starter / Extended / Ultra: €49 / €199 / €349 a month | 0% direct booking fees. Selected marketplace connections list €14.99 per product per month; other marketplace channels cost 3.5% / 3% / 2.5% by plan. |
| FareHarbor | Confirm subscription, setup and other charges in your quote | Typically 6%, paid by the end customer; not published, so confirm it in your quote. |
| Peek Pro | Confirm subscription, setup and other charges in your quote | Typically 6%, paid by the end customer; not published, so confirm it in your quote. |
| Rezdy | Foundation / Accelerate / Expansion: $49 / $99 / $249 a month | 3% per online booking. Offline or agent bookings cost $1 / $0.85 / $0.70 by plan. |
| TicketingHub | No monthly or setup fee on pay as you go | 3.5% of each booking on every channel, cash at the till included; 2.75% with a 12-month subscription. Operators can absorb the booking fee or pass it to guests. Free or tip-based tours: £0.20 a ticket on pay as you go, included in the subscription. Payment processing is separate. |
Sources: Bókun (opens in a new tab), Bookeo (opens in a new tab), bookingkit, CaptainBook (opens in a new tab), Rezdy (opens in a new tab) and TicketingHub.
A marketplace connection fee is separate from the commission charged by a marketplace such as Viator or GetYourGuide.
What an example month could cost
Assume 120 direct online bookings at $35 each: $4,200 in base booking revenue.
The figures below illustrate the stated fees. They exclude payment processing (except bookingkit’s separate payment fee), taxes, marketplace commissions and optional services. Dollar subscription calculations assume USD terms apply; euro amounts stay in euros without conversion.
| Platform and plan | Illustrated charge | Calculation and fee payer |
|---|---|---|
| Bookeo Tours & Activities | US$39.95 | Monthly subscription, within the published booking allowance. |
| CaptainBook Starter | €49 | Subscription only for this direct-booking example; no marketplace connections included. |
| Bókun Start | $112 | $49 subscription + $63 booking fees. Booking fees can be absorbed or passed on. |
| TicketingHub | $147 | 3.5% of $4,200 on pay as you go, absorbed by the operator or passed to guests. |
| Rezdy Foundation | $175 | $49 subscription + $126 booking fees. |
| bookingkit | €121 + $252 | €49 plan + €72 ticket fees (120 × €0.60), plus 3% commission and 3% payment fee on $4,200. |
| FareHarbor | $252 booking fee | 6% of $4,200 at the typical rate, paid by customers. Other charges remain unconfirmed. |
| Peek Pro | $252 booking fee | 6% of $4,200 at the typical rate, paid by customers. Other charges remain unconfirmed. |
These figures don’t all represent money deducted from the operator’s revenue. A customer-paid fee changes the checkout price instead.
For example, a 6% fee added to a $35 ticket is $2.10, taking the price to $37.10 before taxes or other charges. Compare both your business’s cost and what guests ultimately pay.
Eight walking tour booking platforms to consider
Bókun
Worth considering if: Viator accounts for a substantial share of your bookings. Its paid booking plans exempt Viator reservations from Bókun booking fees.
Check before choosing: The free plan can’t take online bookings, so include the monthly subscription and the fees on your other channels. View Bókun pricing (opens in a new tab) or read Bókun pricing explained.
Bookeo
Worth considering if: You sell mainly on your own website and prefer a monthly subscription without a percentage commission.
Check before choosing: Bookeo has no built-in Viator or GetYourGuide channel manager, so marketplace bookings need another route. Check booking limits, staff allowances and add-on charges. View Bookeo pricing (opens in a new tab) or see the Bookeo alternative.
bookingkit
Worth considering if: You operate in German-speaking markets and want a platform widely used there.
Check before choosing: The commission, payment fee and per-ticket fee are charged separately. On a low ticket price, the per-ticket fee is a larger share, so calculate the combined rate at your own price. See the bookingkit alternative.
CaptainBook
Worth considering if: You prefer a subscription with no direct booking commission. CaptainBook markets itself to food tours, boat tours and cooking classes, among others.
Check before choosing: Marketplace connections can add per-product monthly charges, and other channels carry percentage fees. The subscription runs through quiet months too. View CaptainBook pricing (opens in a new tab).
FareHarbor
Worth considering if: You want to evaluate its booking tools and you are comfortable with guests paying the booking fee.
Check before choosing: Use the typical 6% customer-paid fee when comparing checkout prices, and confirm it in your quote. Request a written breakdown of processing, marketplace and any recurring charges. FareHarbor alternatives.
Peek Pro
Worth considering if: You want to assess booking, resource management and marketing tools together.
Check before choosing: Use the typical 6% customer-paid fee as one component of the comparison, and confirm it in your quote. Get processing and other charges in writing. Explore Peek Pro (opens in a new tab).
Rezdy
Worth considering if: Agents and resellers are important sales channels, or you’re comparing reservation software and channel management together.
Check before choosing: Confirm which plan you need and how offline and agent bookings are charged. View Rezdy pricing (opens in a new tab) or read Rezdy pricing explained.
Disclosure: TicketingHub uses Rezdy’s channel manager to reach some marketplaces.
TicketingHub
Worth considering if: You prefer a percentage-based fee with no fixed monthly subscription, so quiet months cost little. TicketingHub includes a website booking widget, point of sale and marketplace connections. It takes free and tip-based tour bookings at £0.20 a ticket on pay as you go, included in the subscription, and guests can reschedule themselves through a link. Guides can see each departure’s guest list in the app or as a CSV. For rain cancellations, a TicketingHub playbook alerts you and can then message each guest on the departure, asking whether they want to cancel or reschedule. Secret Food Tours runs its multi-city walking food tours on TicketingHub.
Check before choosing: Ask us to demonstrate a sell-out through a marketplace, guide guest lists, free or tip-based bookings if you run them, and every marketplace connection you need. Compare TicketingHub’s 3.5% on pay as you go, or 2.75% with a subscription, against subscription alternatives using your annual booking mix. View TicketingHub pricing.
How to choose your shortlist
Start with your booking mix and operating requirements:
- Viator-heavy sales: Include Bókun’s paid booking plans and calculate costs across your other channels.
- Direct sales only, steady volume all year: Compare Bookeo and CaptainBook, checking limits and connection charges.
- Seasonal demand or no fixed monthly subscription: Compare TicketingHub, FareHarbor and Peek Pro, including guest-paid fees and processing.
- Free or tip-based tours: Include TicketingHub, which charges £0.20 a free ticket on pay as you go and nothing on the subscription, and check how other platforms handle zero-price bookings.
- German-speaking markets: Include bookingkit and calculate its combined fees at your ticket price.
- Agents and resellers: Include Rezdy and verify the exact connections and booking charges you need.
Then run the same demo scenarios with every provider.
Six things to test in a demo
- Sell the last place through a marketplace. Check that the departure closes across your other channels.
- Book on your own phone. Time the full checkout, including payment.
- Find the guest list as a guide. Check names, numbers and notes for one departure.
- Send a reminder. Check that guests receive the meeting point and start time.
- Make a free booking, if you run free or tip-based tours, and mark a no-show.
- Cancel a departure for rain. Follow notifications, refunds and rebookings for direct and marketplace guests.
Also ask how existing bookings, gift vouchers and customer records would move from your current system.
For a broader comparison, see Best tour booking software in 2026.
