Up and Under Adventures Doubles Sales with TicketingHub's Booking System

Up and Under Adventures runs climbing, abseiling, and navigation courses across the southwest of England. Owned by Rob, the team has built out its programmes over six years and now partners with Mountain Training to deliver certified courses—while keeping the booking experience as important as the time on the rock.

Their previous booking system was getting in the way. “The booking system point of sale was clunky and not user-friendly,” Rob says. “Navigating the system as a customer was very complex.” The calendar setup also made it hard to assign products or sessions to multiple staff at the same time, and the overall flow created confusion for guests—so the team started looking for something simpler.

TicketingHub replaced that stack with a booking flow that’s easier for customers and staff.

“It took less than a day to integrate,” Rob says. “It was a lot easier to then create new products, create discount codes, coupons and embed that into our website in a functional manner.” There was a short learning curve, but with TicketingHub’s support the move stayed manageable.

Rob has also made use of APIs—for example embedding Smart Waiver into communications so customer details stay in one place and less time is lost on admin.

On the customer side, the new flow is paying off. “Nine times out of ten, customers turn up with their ticket already in hand,” Rob explains. “Once we’ve done our introductions, we can scan them in, tick off their names on the register, and get straight into the session and the course. We don’t have to figure out who’s meant to be there and who isn’t—it’s brilliant.”

“Nine times out of ten, customers turn up with their ticket already in hand. Once we’ve done our introductions, we can scan them in, tick off their names on the register, and get straight into the session and the course. We don’t have to figure out who’s meant to be there and who isn’t—it’s brilliant.”
— Rob

On revenue, “compared to the first two quarters of last year and the first two quarters of this year, we’ve almost doubled our revenue—which is just mind-blowing, and long may it continue!”

Summing up what matters to him, Rob points to first-class customer service, ease of use, and reliable software—“which is massively important. You will need to take my word for it.”

For Up and Under Adventures, the outcome is clearer than the old system: faster setup, fewer frictions at the door, and a booking experience that keeps pace with a growing course programme.