Up and Under Adventures Doubles Sales with TicketingHub's Booking System

Up and Under Adventures runs climbing, abseiling, and navigation courses across the southwest of England. Owned by Rob, the team has built out its programmes over six years and now partners with Mountain Training to deliver certified courses—while keeping the booking experience as important as the time on the rock.

The problem: a booking system that got in the way

Their previous booking system was getting in the way. “The booking system point of sale was clunky and not user-friendly,” Rob says. “Navigating the system as a customer was very complex.” The calendar setup also made it hard to assign products or sessions to multiple staff at the same time, and the overall flow created confusion for guests—so the team started looking for something simpler.

The switch

TicketingHub replaced that stack with a booking flow that’s easier for customers and staff.

“It took less than a day to integrate,” Rob says. “It was a lot easier to then create new products, create discount codes, coupons and embed that into our website in a functional manner.” There was a short learning curve, but with TicketingHub’s support the move stayed manageable.

Rob has also made use of APIs—for example embedding Smart Waiver into communications so customer details stay in one place and less time is lost on admin.

Session days, without the guesswork

On the customer side, the new flow is paying off. “Nine times out of ten, customers turn up with their ticket already in hand,” Rob explains. “Once we’ve done our introductions, we can scan them in, tick off their names on the register, and get straight into the session and the course. We don’t have to figure out who’s meant to be there and who isn’t—it’s brilliant.”

“Nine times out of ten, customers turn up with their ticket already in hand. Once we’ve done our introductions, we can scan them in, tick off their names on the register, and get straight into the session and the course. We don’t have to figure out who’s meant to be there and who isn’t—it’s brilliant.”
— Rob

What their setup looks like

Most bookings come straight through the widget on Up and Under's own website, but the setup has grown to cover the quieter mechanics of running an outdoor-activity business:

• An OTA channel alongside direct. The business is connected to Viator (TripAdvisor) through TicketingHub's channel API, so courses can pick up marketplace demand without a separate calendar to maintain.
• Gift vouchers and merchandise. Vouchers sell year-round—useful for a seasonal outdoor business—and the reporting treats them as deferred income until they're redeemed against a session, so the dashboard reflects courses actually delivered, not just cash collected.
• Deposits for group bookings. For bookings that shouldn't be paid in full upfront, Rob makes a provisional booking and sends a payment request for just the deposit.
• Promotions when it suits. Discount codes and coupons handle seasonal offers—a Valentine's promotion, for instance—without touching base pricing.
• Meeting points that make sense outdoors. Courses start at car parks and trailheads rather than a shopfront, so confirmation emails carry a Google Maps link to the exact starting point—like the West Woods car park for the Intro to Navigation course.

The seasonal shape of the business—outdoor courses through the warmer months, climbing-centre work over winter—makes that mix matter. Vouchers keep sales ticking over between seasons, and because the reporting separates what's sold from what's delivered, a quiet month on the hill doesn't muddy the numbers.

The support relationship runs the same way. When the dashboard once showed a figure Rob didn't expect, support traced it to a single voucher booking that had expired and walked through exactly how the maths worked—an explanation, not just a fix.

The outcome

On revenue, “compared to the first two quarters of last year and the first two quarters of this year, we’ve almost doubled our revenue—which is just mind-blowing, and long may it continue!”

Summing up what matters to him, Rob points to first-class customer service, ease of use, and reliable software—“which is massively important. You will need to take my word for it.”

For Up and Under Adventures, the outcome is clearer than the old system: faster setup, fewer frictions at the door, and a booking experience that keeps pace with a growing course programme. For other small outdoor operators—climbing schools, guided walks, adventure courses—the takeaway is that the wins compound: tickets in hand at the start of a session, waivers done before arrival, vouchers and deposits handled by the same system that runs the calendar, and a website widget doing the selling while the team is out on the rock.