What is Hero Travel?
Hero Travel is a B2B marketplace for the travel trade: it connects tour and activity operators with retail travel agents, wholesalers, and resellers worldwide. Founded in 2014 and based in Sydney, Australia, Hero has built a strong reputation — and plenty of positive customer reviews — around competitive rates and well-put-together travel itineraries.
For operators, Hero is a distribution platform rather than a consumer shopfront. You list your tours, activities, and adventures once, and travel agents — local, interstate, and overseas — sell them to their clients. Hero handles the trade plumbing that usually makes agency sales painful: automated accounts, remittance statements, instant confirmations, and supplier payments. One genuinely distinctive feature: unlike many systems, Hero gives you the name and contact details of every agent who books with you, so you can build direct relationships with your best-performing sellers. Like other trade channels, Hero charges agency commissions, agreed as part of your arrangement.
B2B distribution, explained simply
Consumer OTAs sell to travelers; trade marketplaces like Hero sell through professionals. A travel agent building a client's itinerary books your tour on their behalf — often as one piece of a larger trip. Trade bookings tend to be made further in advance, involve groups more often, and repeat: an agent who had a good experience with your product will book it again for the next client. If your current bookings are mostly direct and consumer-OTA, trade distribution is a third leg that behaves differently from both.
How it works with TicketingHub
TicketingHub's channel manager connects your live inventory to Hero's marketplace. Agents see real availability when they book, and every Hero booking flows straight into your TicketingHub dashboard alongside website, in-person, and other third-party sales:
- One availability pool — an agent booking on Hero and a customer on your website can never take the same seat twice.
- One dashboard — Hero bookings appear on the same manifests and reports as everything else, tagged to the reseller.
- No juggling systems — OTA integration and your core booking software are the same platform, so there's nothing to reconcile.
- Real-time data on the go — sales across all channels are visible live, including from your phone.
Winning agent-packaged itineraries
An inbound agent assembling a ten-day Australia trip needs bookable components with instant confirmation. With Hero showing your live availability, your day tour can be dropped into that itinerary immediately — no email round-trips, which in practice decide whether the agent books you or a competitor.
Building relationships with your best agents
Because Hero passes you each booking agent's name and contact details, you can see which agencies consistently sell you and invest in them — familiarisation visits, tailored rates, early access to new products. That's how a marketplace listing turns into a durable trade network.
Getting paid without chasing
Agency sales traditionally mean invoices, remittance mysteries, and slow reconciliation. Hero's automated accounts, remittance statements, and supplier payments — combined with all bookings sitting in TicketingHub — mean channel revenue is trackable and predictable rather than a month-end headache.
Connecting Hero Travel
The connection is configured in your TicketingHub supplier dashboard, with our support team or your account manager alongside you. The standard flow: add a wholesale rate to the products you want the trade to sell, create Hero as a reseller and assign the rate, then create a channel with those products and share its access credentials. TicketingHub's channel manager carries a simple per-booking integration fee; commissions are agreed between you and Hero.
Once live, it's worth verifying the pipes: make a test booking through the channel and confirm a pending order appears in your TicketingHub Orders view with Hero shown as the reseller. From that point, agency bookings simply arrive.
