TicketMates (Experience Oz) Integration
Sell tours and adventures with TicketMates and reach a wider market. Learn how TicketingHub can help you connect.
What is Experience Oz?
Experience Oz is one of Australia's best-known experience marketplaces, offering more than 3,000 tours, attractions and activities across Australia and New Zealand. Based on the Gold Coast — Australia's epicentre of fun — its team of 40-plus hand-picks and assesses every listing, sorting experiences by region so travellers can plan a trip from Queensland's sunny beaches to Queenstown's snowfields in a few clicks. With new experiences and deals added weekly and more than 3 million experiences sold, it has built its reputation on a simple idea: experiences are more valuable than things.
Experience Oz and Experience Oz Local Agent were acquired from TicketMates Australia by Big Red Group — the Australian-owned group behind RedBalloon, Adrenaline and Lime&Tonic. That puts the marketplace inside one of the region's largest experience networks, still Australian-owned and operated.
Why the channel matters to operators
Experience Oz's audience is heavily domestic: Australians and New Zealanders booking things to do in their own backyard, plus everyday locals hunting for deals. Domestic demand behaves differently from inbound tourism — it books closer to the date, travels in school holidays and long weekends, and holds up when international travel dips. For operators, that makes the channel both an audience-expander and a hedge.
The curation matters too. Because listings are hand-picked and assessed rather than self-served in bulk, appearing on the marketplace carries a degree of endorsement — travellers browsing by region are choosing among vetted experiences, not scrolling an unfiltered directory.
How the TicketingHub connection works
TicketingHub links Experience Oz through its channel manager, so the marketplace becomes one more outlet fed by your live calendar:
- Real-time availability — the channel only ever sells spaces you actually have, and sold-out departures close everywhere at once.
- One dashboard — marketplace bookings drop into the same Orders view and manifests as your direct and in-person sales.
- Zero re-keying — guest details arrive attached to each booking automatically.
- Clear reporting — filter by channel to see precisely what Experience Oz contributes.
In short, your booking software and your OTA distribution work as one system rather than two jobs.
Use cases
Queensland and Gold Coast operators
The marketplace's home turf is the Gold Coast and greater Queensland, where its brand recognition among domestic travellers is strongest. Island cruises, wildlife encounters, theme-park-adjacent attractions and adventure sports all sit naturally in front of this audience.
New Zealand operators reaching Australian visitors
Australians make up a large share of New Zealand's visitors. With listings spanning both countries, the channel puts NZ operators — from Queenstown to Rotorua — in front of trans-Tasman travellers while they are actively planning.
Filling capacity with deal-driven locals
Experience Oz's weekly deals attract locals and day-trippers, not just holidaymakers. Operators often use the channel to move capacity on quieter dates, reaching buyers who would never appear through international OTAs.
How to connect
Ask your account manager or TicketingHub support to enable the Experience Oz channel. On your side, the dashboard flow is the familiar reseller pattern — add a wholesale rate, create a reseller profile, then create a channel with the chosen products — and we will confirm the link with the marketplace. Verify with a test booking: it should appear as a pending order in TicketingHub tagged with the reseller name.
Frequently asked questions
Is Experience Oz the same as RedBalloon?
They are sister brands under Big Red Group but different channels: RedBalloon is centred on experience gifting, while Experience Oz is a travel-and-deals marketplace sorted by destination. Many operators list on both — TicketingHub keeps them on one calendar either way.
Which regions does the marketplace cover?
Australia and New Zealand, with experiences sorted by region — from Queensland and the Gold Coast to Tasmania's Bruny Island and New Zealand's South Island.
Can I limit what the channel sells?
Yes. Channels contain only the products you add, each at the rate you assign, so you stay in control of what is distributed where.
Will marketplace bookings clash with my direct sales?
No. Everything draws on one live availability pool, so a booking anywhere immediately updates capacity everywhere. Your website widget, your front desk and Experience Oz are all selling the same seats, and the first sale wins — cleanly, on every channel at once.
Does a deals marketplace mean discounting my direct prices?
No. You control your retail pricing in TicketingHub and you assign the rate each channel sells at. How the marketplace merchandises its listings is part of your commercial agreement with them — your direct pricing remains entirely your call.
How quickly can I be live?
The dashboard setup takes minutes; enabling on the marketplace side adds some lead time. Support stays with you until a verified test booking confirms the channel end to end.
What kinds of experiences sell best on Experience Oz?
The marketplace spans everything from theme parks and island cruises to snowfields and rugged island day trips, but the common thread is domestic appeal: experiences a local or interstate traveller would book for a weekend, a school-holiday trip or a visiting relative. If your product suits that buyer, it belongs on the shelf.
See it for yourself — book a demo and watch Experience Oz bookings land next to your direct sales.
