What is Experience Oz?
Experience Oz is one of Australia's best-known experience marketplaces, offering more than 3,000 tours, attractions and activities across Australia and New Zealand. Based on the Gold Coast — Australia's epicentre of fun — its team of 40-plus hand-picks and assesses every listing, sorting experiences by region so travellers can plan a trip from Queensland's sunny beaches to Queenstown's snowfields in a few clicks. With new experiences and deals added weekly and more than 3 million experiences sold, it has built its reputation on a simple idea: experiences are more valuable than things.
Experience Oz and Experience Oz Local Agent were acquired from TicketMates Australia by Big Red Group — the Australian-owned group behind RedBalloon, Adrenaline and Lime&Tonic. That puts the marketplace inside one of the region's largest experience networks, still Australian-owned and operated.
Why the channel matters to operators
Experience Oz's audience is heavily domestic: Australians and New Zealanders booking things to do in their own backyard, plus everyday locals hunting for deals. Domestic demand behaves differently from inbound tourism — it books closer to the date, travels in school holidays and long weekends, and holds up when international travel dips. For operators, that makes the channel both an audience-expander and a hedge.
The curation matters too. Because listings are hand-picked and assessed rather than self-served in bulk, appearing on the marketplace carries a degree of endorsement — travellers browsing by region are choosing among vetted experiences, not scrolling an unfiltered directory.
How the TicketingHub connection works
TicketingHub links Experience Oz through its channel manager, so the marketplace becomes one more outlet fed by your live calendar:
- Real-time availability — the channel only ever sells spaces you actually have, and sold-out departures close everywhere at once.
- One dashboard — marketplace bookings drop into the same Orders view and manifests as your direct and in-person sales.
- Zero re-keying — guest details arrive attached to each booking automatically.
- Clear reporting — filter by channel to see precisely what Experience Oz contributes.
In short, your booking software and your OTA distribution work as one system rather than two jobs.
Use cases
Queensland and Gold Coast operators
The marketplace's home turf is the Gold Coast and greater Queensland, where its brand recognition among domestic travellers is strongest. Island cruises, wildlife encounters, theme-park-adjacent attractions and adventure sports all sit naturally in front of this audience.
New Zealand operators reaching Australian visitors
Australians make up a large share of New Zealand's visitors. With listings spanning both countries, the channel puts NZ operators — from Queenstown to Rotorua — in front of trans-Tasman travellers while they are actively planning.
Filling capacity with deal-driven locals
Experience Oz's weekly deals attract locals and day-trippers, not just holidaymakers. Operators often use the channel to move capacity on quieter dates, reaching buyers who would never appear through international OTAs.
How to connect
Ask your account manager or TicketingHub support to enable the Experience Oz channel. On your side, the dashboard flow is the familiar reseller pattern — add a wholesale rate, create a reseller profile, then create a channel with the chosen products — and we will confirm the link with the marketplace. Verify with a test booking: it should appear as a pending order in TicketingHub tagged with the reseller name.
